Its an interesting discussion
The thought that crossed my mind is that the motorcycle mags are always trying to sneek peek, first glimpse pictures of new bikes, MCN is always doing it. I'm not an industry insider but from the outside they seem to do well from it. Surely the cycling media is there to provide information that people want to know about because then they will sell it and advertising space around it.
Its obvious that people are googling the images and ending up at sites that have the info. Surely this is what journalism is, finding out stuff and then telling people about it
Its all good hype this though, the marketing guys and shimano must be smiling into they coffee mugs