Quite an interesting concept, and providing it can be made durable enough to be knocked around, as helmets inevitable are in top boxes etc. then likely to catch on
Looking at the state of my Giro Atmos after a bad crash, i would think this technology would be limited in xc helmets (can't really talk about DH lids). XC helmets are designed to deform from the contact point on the shell. Therefore objects may dig in and 'grip' giving rotational forces from the outset.
Looking at my motorbike helmet (which thankfully has never had to perform), the polystyrene inner is designed to deform the most, and the fibreglass shell should stay fairly in-shape so objects 'glance' off – by the looks of things that super skin stuff helps this further.
sorry for rather un-technical explanation of my thought ramblings