I got mine last night and flicked through. Couldn't be bothered to go upstairs to get my glasses so couldn't read anything so put it down for later consumption. Having now read this thread I have just read Chipps Editorial and Mike F's last article. For Mike F - all the best fella generally speaking I have long been impressed by your stuff both in Bike and STW. In fact for a while after Bike became totally uninteresting I kept buying it for Mike's column. A bit like Mint Sauce and MBUK (Take that how you like).
Nice piece by Chipps and agree with his stance. It has re-invigorated me TBH. I was considering letting the sub drop at next renewal, though being me had a dilemma in that for me it is important to give the guys some income while I am happy to use the website. As said though, that's just me and my world view.
No doubt someone will tell me I'm an idiot, they all drive Bentleys, drink champers in their Camelbaks (other hydration systems are available) from advertising revenue.
To be honest the reason I have considered dropping the sub is just that I am loosing my interest in mags. Keep buying them and they just get put to one side rather than read.
Anyway - re-vamp - very interesting and looking forward to seeing the new mag. All the best guys and I hope the plan can keep you rolling for another 10 years (or as long as you feel you want to keep knocking out bike mags).