Think I'll stick to facts / my own experience on this one 'cos anything on here involving our friends at SSC is likely to get messy.
I like their kevlar pads – I think they claim these pads brake like organic, last like sintered.
They certainly brake well but I can't be absolutely certain about how long they last, 'cos I haven't managed to wear them out / destroy them yet – and that's running all four sets I bought. I'm not normally that heavy on pads anyway though.
Like I said about Hope hubs, these pads have been really boring in my experience – and that's good.