Mmm. Looking at it objectively, and having previously run a search marketing company, my sympathies are currently lying with Howies.
Funny old thing the Internet.
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Howies being ****
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Posted 7 months ago #
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Business in trying to pinch competitiors customers shocker!
Really, this isn't important.
Posted 7 months ago # -
I'm not sure either 'side' come out of this particularly well.
Howies using an agency to buy/control Adwords reinforces their new "corporate" image, but their response does something to diminish this. Finisterre's blog post looks a bit too "handbags".
The smartest move by Finisterre would have been to just do the Howies Adword result above and to leave it at that while contacting someone at Howies directly.
Posted 7 months ago # -
Think Howies would win on the handbags, they just have to ask Mommy VF for a few.
Posted 7 months ago # -
Love the way the swear filter blanks out the last word, but the URL address in the browser keeps it
I'm not sure what to think of Finesterre - on one hand they're a local Cornish business so feel I should support them, and I do have one of their merino t-shirts, but on the other hand they come across a bit 'holier-than-thou' and sort of 'we're amazing - look at us!' which is a bit much for me.
Something else that erked (sp?) me...they had a blog entry on their site a while back having a dig at NASA for having the slogan 'Failure is not an option' and how they think it is and there's nothing wrong with failure - in a 'it helps us improve' kinda way. Fair enough point, but for NASA, who strap men and women to highly explosive rockets and fire them into space at thousands of miles per hour, failure really isn't an option! Could've chosen a better example for their point IMHO.
Posted 7 months ago # -
I've read both sides of the story and think that it's just Finesterre looking to get some cheap PR. Howies response seems reasonable to me. Before today I hadn't heard of Finesterre, so I guess their tactic paid off.
Posted 7 months ago # -
The smartest move by Finisterre would have been to just do the Howies Adword result above and to leave it at that while contacting someone at Howies directly.
That wouldn't have got them a dedicated thread, would it?Posted 7 months ago # -
There seems to be a lot of storm and not a lot of teacup here. If you were to search for Maxxis and see a sponsored search result for Kenda would you care, I'd guess not all that much really.
I like the figures Howies included too, puts the aggresuve bidding aspect to bed really.
No big deal, move on!
Posted 7 months ago #
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