One nice feature the Endomondo app has is the ability to "beat yourself" on a ride, but annoyingly this is only available in the Pro app, which costs £2.50!
Now I'm a big fan of beating myself, but I'm not paying for the pleasure. 
However I think I found a way to get similar functionality for free.
On the Endo website, go to the "Workouts" tab and look at a previous workout, hit the "To Route" button, give it a name and set Visibility to "Private".
Now go to the "Routes" tab, find your route by setting Type to Private. Select it then choose the "Download to Phone" option.
When you plan to ride that route, just change the workout type on your phone to "Follow a Route" and select it.
Now the little voice coach will call out how you are doing compared to the current route champion, which is you obviously since the route is private.
"Ah-hed by wun min-utt twen-tee sek-unds"
Nice.
