In theory, we should all decide what we think something is worth, what we are willing to pay, and set our maximum bid to that, regardless of how long is left.
And that would work fine if everyone did that, whoever valued it highest would get it, everyone else would be happy that it was too expensive for them.
However, they don’t, everyone gets excited over auctions and end up battling it out to see who can pay over the odds the most usually. Which leaves anyone doing it the “right” way left way behind. So if you can’t beat them, join them. Wait till there’s 5 seconds left then put in your absolute maximum plus a few pence.
QFT.
molgrips – that’s why you snipe with your maximum and then walk away. If you lose, you’ll never know what the winners maximum was, you just have to learn and walk away.
Dissociate your emotions from a transaction. That’s what sniping helps you do, so you don’t get carried away. Think long and hard, make your decision and act once.