As Jedi said, people take in information differently, and what he refers to is NLP. I’ve worked with a lot of NLP practitioners in my time and I can safely say that the times I’ve visited Jedi, he’s not come across as somebody who is practising – instead somebody who is enthusiastic about seeing people progress in their riding and very adept at identify how they take information on board which allows him to do the fantastic stuff he does to peoples’ riding.
colournoise – you’re right, NLP is more about providing people with another way to look at things – some might think that it’s more therapy related.
David Kolb is well known within the adult learning space and cites the Lewin Cycle as the one that adults learn best from (the Open University bases its courses on this style of learning). The Lewin Cycle starts with concrete experience suggesting that adults learn by doing. That in conjunction with Tony’s skills Jedi or otherwise are in my opinion what make the coaching route, and his in particular, so effective.