"The Meta AM is destined for ll riders who don't hold back when it comes to speed and aggressivity." (Commencal ad).
AGGRESSIVITY???
Chat Forum
A(nother) reason why ad execs need a smack in the mouth.
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Posted 6 months ago #
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I still have no idea what 'Urban Proofed' is (Nissan I think)
Posted 6 months ago # -
'Urban Proofed'
I didn't spot the 'r' in there on first reading.
Posted 6 months ago # -
Maybe the 11 riders its designed for know what it means?
Posted 6 months ago # -
In the intro to their recent tyre test, MBUK contrasted 'smooth' riders with so-called 'aggressive' riders - whom they considered would need tyres with sharply defined edges.
I basically took it to mean that 'aggressive' is another way of saying 'people who are complete numpties on a bike'
Posted 6 months ago # -
(Commencal ad).
Is the clue not in this.^
I'd assume it's been translated/written by a non native English speaker.
Posted 6 months ago # -
That's not an ad exec, it's a copywriter. And perhaps one that doesn't ride bikes.
Posted 6 months ago #
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