Aren’t people reading a bit too much into this?
If the shortlist is dictated by a website user's secret ballot and you disagree with the outcome then I’m afraid it’s tough.
Recognition from your peers is nice and means a lot more to some people than others. Me, Terrahawk, TheOriginalPunkRockDad and RammyRunner made it to the final three last year and winning the trophy would have meant an awful lot to us. As it happens we lost out to the World’s at Fort William and the UCI didn’t send anybody to Hebden Bridge on a wet Friday night to pick up the prize. We went, we had a good time and we had a chat to the chaps from the mag and a few other people. We got over it.
Would an award to Ragley mean more to them than it would to Garmin or Specialized?... Dunno.