From a professional/liability point of view I to it as per Shimano for general wheel builds or no manufacturer instructions. Some hub or rim manufacturers specify a particular way, in which case I would follow the published guidance for a particular product (pretty easy to justify why if ever required, much harder to justify why you did it as per “Bob on the internet says he has been doing it that way for 20 years and its the best”)
From a practical point of view it seems to make no difference at all. (there are various high end wheel manufacturers that do it both ways)
If you go on wheel building forums/groups then some people are very opinionated about it.