The A10 looks incredibly similar to the seiko high end 4L (credor watches, which are seikos v high quality watches on a par with Grand Seiko – which is the business line really).
I think in a similar way to which Tissot licensed a seiko movement, that soprod have acquired the rights to manufactur the 4l, with them doing it in switzerland it complies with the “swiss made” rules.
I’d certainly want one of them over a ETA movement, as parts are restricted and slowly to be phased out to anyone not in the swatch group.
Seiko Instruments Inc (SII) previously supplied cal. 4L movement via Soprod. Officially Seiko denied it, but some in Seiko Corp unofficially admitted that Soprod A10 (“A” indicates “Altanus”, meaning alternative) is based on the Seiko cal. 4L.
Bit more disscussion and pics to compare.