Just wondering on this? Obviously a lot of US brands etc, but in terms of the UK ones who are the 5 biggest?
I get stuck after On One and Boardman?!
If you mean Top 5 as in the volume of sales and turnover, then On One wouldn’t appear in the Top 5.
When you consider that Halfords sell 1 in 3 bikes, you will probably find that most of their brands are in the Top 5 (Trax, Apollo, Carrera and Boardman)
Brompton will probably be in there with 27,000 sales and £13,000,000 in turnover in their last financial year.
Some of the Tandem Group brands (£35m turnover per year) may also sit in the Top 5, especially when you consider that they make so many supermarket specials and Toys R Us BSO’s (Barrosa, Boss, British Eagle, CBR, Claud Butler, Dawes Dirty Elswick, Falcon, Holdsworth, Optima, Scorpion and Townsend). That’s before you start counting their kids brands (Fireman Sam, Ben and Holly, Ben 10 etc etc)
I would think that the brands STW lifers consider (On One, Planet X, Ribble, Orange, Islabikes, Genesis, Cotic etc etc) wouldn’t get anywhere near the Top 5. I think I read somewhere (A few years ago) that Orange’s turnover was around £2m per year. Although I don’t know if that is correct!