Yeah we get that also but it’s worth pointing out that the bike won’t be assembled and your warranty is invalidated if it isn’t PDId by the dealer, even the bike boxes now state that. Might also be worth pointing out if they have any warranty issues then they have to ship it back to where they bought it from at their own cost. Not a big deal if it’s an ipod, much more hassle if it’s a bike.
Another instance I had today was that a customer was after some Magura Menja forks, seen on CRC for £399.99 with a claimed saving of £50, oddly the forks full retail is £399.99, so I was happy to price match.