They can’t do this!!!!!!
https://www.bbc.co.uk/news/articles/c722j8pd00wo
The Wrapper is part of the experience
I agree the wrapper is at least part of the brand, and potentially a key differentiator for them, but a clever bit of free advertising by Mothers’ Pride in the midst of a supply chain issue.
In 40 years i don’t think i have ever registered it being scottish. Infact i can’t think the last time i noticed it at all.
Very much a Scottish thing, but a bit like Lorne sausage not something you would realise until you leave the country – and if you weren’t a regular consumer might well not spot its absence. The history of bread in Scotland/UK is actually quite interesting if you are a proper nerd.