We’ve just done our living room and dining room, after much arguing to convince the OH that lining paper always looks crap, we spent a day filling/sanding the walls.
They were pretty poor but now look pretty much perfect.
The advantage of polyfiller over plaster is it’s much softer as it dries out rather than setting like plaster and therefore sands smooth using some 120grit on a block of wood with minimal effort. Plaster on the other hand is rock hard, especially if finished well, even our ‘big’ 500W electric sander with 60grit barely touches it!
It did take about as long as it would have done to line it though, and many kilos of filler, but IMO looks better.
Dunno if it applies to the specific product you’ve seen, but plaster should always be done in ~2mm layers, any thicker and it goes lumpy, and thinner and it flakes off. So even a ‘skim’ is really a whole layer, not just filling cracks. Or that’s how I understood it, I’m not a pro!