Those that answered were generally very apologetic saying they’d forgotten. Lots more just didn’t answer the call. Awkward.
We semi-often run pt. surveys to folks who’ve DNA’d. Most said they forgot (we send reminder texts) some said things like “I got better” or “I didn’t need the appt” which is fine, but please tell us, so we can give it to someone else. We have thought about doing things like over-booking – our DNA rate is pretty steady over time, but it gives the GPs fear, which I can understand.
Plenty of people (inc Gen Z and me) just won’t answer phone calls from unknown numbers.
Our texts to patients if they’re getting a phone appt, says “It may be from an unknown number” but folks still get angry at us that they missed the phone call. It’s perhaps a life hack (mleh) to stick your doctors main number in your contacts.