Nicolai goes Nathan...
 

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[Closed] Nicolai goes Nathan Barley, or somewhere the sun doesn’t shine?

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Nicolai has either out Rapha-ed Rapha and beaten all the gravel marketing hyperbole into sand, or they’ve created the bicycle industry equivalent of The Thick Of It.

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By stwhannah

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Posted : 07/03/2022 10:13 am
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Awesome, looking forward to the 27.5 year anniversary already!


 
Posted : 07/03/2022 11:08 am
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Totally Mexico, yeah?


 
Posted : 07/03/2022 11:20 am
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I found it funny, Hopefully I was supposed to.


 
Posted : 07/03/2022 11:35 am
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‘The book will be delivered laying down’

I’d love to know which postal service guarantees this. I can barely get anything delivered whole, never mind a specified orientation.


 
Posted : 07/03/2022 11:35 am
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keep it foolish


 
Posted : 07/03/2022 11:39 am
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I really hope this is a German attempt at humour.
If not, the "we only make bikes out of aluminium, because carbon and the environment" is really worrying.


 
Posted : 07/03/2022 12:42 pm
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I think that is a brilliantly dry and genuinely amusing poke at some of the pretense around from other brands, as well as showing off the creativity at Nicolai well. Way beyond what I expected and 5 mins well spent. Applause..


 
Posted : 07/03/2022 1:45 pm
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The work that's gone into that! And then to promote it that way! Great work Nicolai people.


 
Posted : 07/03/2022 2:00 pm
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Fantastic. German sense of humour. 😀


 
Posted : 07/03/2022 2:18 pm
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My god! That is fantastic. I want one, so badly. Just... because.

I love leaving stuff around the house (my GF hates it), but something like that is perfect. It's, no, it's just perfect. I may need a better coffee table just to rest it on.


 
Posted : 07/03/2022 4:46 pm
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I may need a better coffee table just to rest it on.

Handmade from Nicolai frames.
Slack custom geometry.
Odd graphics.
Win.


 
Posted : 07/03/2022 5:00 pm
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Another question: every brand goes racing. But I have never seen a Nicolai DH or Enduro team or frames under other riders - am I mistaken?


 
Posted : 07/03/2022 5:00 pm
 a11y
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Another question: every brand goes racing. But I have never seen a Nicolai DH or Enduro team or frames under other riders – am I mistaken?

You've obviously not seen me on mine hurrying to the brewery at the end of evening rides 🙂


 
Posted : 07/03/2022 5:48 pm
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@Hannah Dobson

‘The book will be delivered laying down’
I’d love to know which postal service guarantees this. I can barely get anything delivered whole, never mind a specified orientation.

As a postie I can guarantee that if a book is packaged in a book shaped package it will land somewhere near your door in a layed down position. How near to your door, I cannot guarantee!


 
Posted : 07/03/2022 7:09 pm
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https://m.pinkbike.com/news/one-vision-race-ready-for-2018.html

Another question: every brand goes racing. But I have never seen a Nicolai DH or Enduro team or frames under other riders – am I mistaken?

Jack reading raced on Nicolai for a while. He seems to have moved to commencal. I looked like he was a privateer so I'm not sure if that covers the brand going racing or if he just got a/ some discount on the frames.


 
Posted : 07/03/2022 7:24 pm
 Mat
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Well weapon!


 
Posted : 07/03/2022 7:34 pm
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thenorthwind
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I really hope this is a German attempt at humour.
If not, the “we only make bikes out of aluminium, because carbon and the environment” is really worrying.

I can't decide if it's all a joke or not, but if it is, then this might well be a swipe at Pole.

Obviously the real reason Nicolai only build with aluminium is because the only reason anyone buys them is for the welds and anodising.


 
Posted : 07/03/2022 11:30 pm
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Posted : 08/03/2022 7:33 am
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Listening to the German with the subtitles turned off, the underlying humour/irony/taking the piss is very evident. Nicely done.


 
Posted : 08/03/2022 7:43 am
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I really hope this is a German attempt at humour.
If not, the “we only make bikes out of aluminium, because carbon and the environment” is really worrying.

I don't think they're being ironic, or having a pop at anyone else. Just deftly missing the point, TBF Nicolai was never a brand for "thinkers".

But for €95 they will sell you 2.5kg of dead tree covered in a quarter century of their promotional imagery... Bet the pages smell nice though.


 
Posted : 08/03/2022 7:48 am
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@welshfarmer, yep, that was very much the impression I got too.


 
Posted : 08/03/2022 7:53 am
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That is fabulous. The provision of sticky notes to mark pages is genius. Genuine LOLz. Well done Nicolai!


 
Posted : 08/03/2022 8:04 am