I have a similar story, however, the chap in question’s father died so he became Lord Something. He duly sent a fax to his clients announcing his change of name. One of the US ones called him and said “Hey, Lord, love the new name”
A good few years back, a site visit I was doing for work took longer than anticipated and necessitated an overnight stay at short notice. I rang work and asked a colleague to make the booking whilst I was otherwise engaged.
Got to the hotel and something was… off, the staff were being a bit odd in a way I couldn’t quite put my finger on. It transpired that when he’d made the booking he’d spotted “Lord” as the list of options in the Title drop-down so selected it for a laugh. No wonder they were looking at me funnily.
The mother was very proud to announce that her new baby was called J-KWON
Maybe it’s just forward planning, she’s planning on having another and calling it Jake 2?