Kryton: I don’t think £1.08 is an unreasonable price for a large can of stella, that’s no less than what I would expect to pay. A fiver for 4 large cans feels about right in my head. (I’ve just realised I haven’t bought any beer for ages, so I might be miles out.)
I also agree with druidh, I don’t understand what your point is, if you’re not buying cheap, meths laced, Lithuanian vodka then you probably haven’t got much to worry about. And it’s not a stealth tax, it’s VAT. Don’t they show the amount of VAT on the receipt? Not very stealthy.
Edit: Just seen your post saying you’ve misunderstood the mechanism. Fair enough 🙂