Have you checked the wheel is all the way into the dropouts? Sometimes paint stops it going in – even a mm will produce lots of offset. Normally would suggest reversing the wheel, but if you have tried two no need.
I wouldn’t be surprised if they are using the same downtube decals/panels on both frames. That downtube panel just has FF in white and then 29 is clear so the frame colour shows through and the background is a sort of grey on both I think.
So, i’ve just got a new FF29 frame which i built up last night and the rear wheel allignment looks really odd. It’s offset to the drive side seatstay so there’s a massive gap one side and not a lot the other side. Here’s some pics:
I suppose the question is this normal or have i got a dodgy frame? I’ve tried two different wheels in with the same result on both.