I pronounce it “Sram” basically it’s the word Ram with an S on the front, I guess like the word “Ceramic” without the final “IC” Syllable, that’s just how I read it from day one….
It’s not hyphenated so S-RAM doesn’t seem right, I’ve heard it pronounced “Saaram” in the past as well as “Es-RAM”, you hear “Shram” used a lot but unless you have a lisp why would you be adding an H?
Strange really that they’ve Grabbed/Acquired half the Global market for Bicycle parts yet nobody seems 100% certain how to pronounce their actual name…
We use a lot of “TLAs” (Three Letter Acronyms) at work, to the point where many are just a running joke… If they don’t form an obvious word or syllable of there own then we tend to just use the Letters, maybe it should just be “S.R.A.M” at least then everyone would know what you were on about…
What I find funniest though is the idea of Dirt’s writers lecturing anyone on spelling and/or Grammar…. Pot, Kettle, Black anyone?