…to be seen wearing Howies again?

As of January 1st, howies got small again.
When we were sold to Timberland in 2006 we became a tiny part of a $2 billion company and that was not easy.
When VF bought Timberland last September we became a miniscule part of a $10 Billion corporation.
So while everybody was crunching the big numbers, the howies management team quietly bought the business back.
We thank VF for giving us the opportunity to be small again.
It could be big.

Does this put them back into the niche market and approved by STW? 😉

When we were sold chose to sell to Timberland in 2006 we became a tiny part of a $2 billion company and that was not easy but the big wads of cash eased the pain

Don’t know if that makes them niche, but disingenuous springs to mind.