I think a lot of the discussion in this thread misses the point.
The BBC is amazing because it’s a public service.
They are very much in danger of becoming an optional subscription service. Force users to login to a service they must pay for, and they’ll start questioning what they’re paying for, and if they can get a better service elsewhere.
With the growing amount of competition, the BBC will become increasingly reliant on selling to viewers. Which will mean more reality TV shite. Bruce Forsyth shite. Ant and Dec shite. Without the BBC, all that stuff will just move to one of the many, many other available mediums anyway, so we’re no worse off.
The only thing that I think can save the BBC is public funding. Strip out the entertainment to keep costs down. Keep the documentaries, the news, sport, world service, radio… Otherwise it has the same business model as any other broadcaster, and that’s what it becomes.