talking of new road mags, I had a flick through “Cyclist” in WHSmith last week, the new roadie mag from Dennis publishing.
In short, I thought it was a poor mans “Rouler”. they have tried to mimic the journal type appearance of Rouler and feature higher end stuff but the general lay out and articles werent much cop at all. I got the imnpression their market was rich newbies given the Wiggo article which was a bit same-y as so much has been written about him in the last 12 months.
Some of the editorial team are from CW, others are from Men’s Fitness, it shows. It was very fact-based and lacked any real emotion. It didnt make me want to put the magazine down and go out riding in the same way Rouler or ST does.
I buy CW before and during the Grand Tours but its just repeats for the rest of the year, anytime now they trot out the winter clothing, how to winter proof your bike and what training wheels articles….
Like I dont need to read a magazine before I go to the supermarket to buy food, I dont need a magazine to tell me what bike to buy.