To stick it on, just watch some guides on youtube, and make sure you start off the right way at the ends otherwise your hands tend to unwind it.
I got pissed off with expensive stuff (Lizzard Skins DSP, Fizik Performance classic). It wears out just like cheap stuff and costs 5x more. The DSP was nicer than anything else, and maybe worth it on a bling build or for a treat, but it’s not 5x better than the usual synthetic cork stuff.
My current tape is some 99p stuff from ebay/china. It;s not great though. I’d recommend some generic mid/low priced tape from any of the big brands.