If he gets a lifetime ban then really so should everyone else who have doped. You can’t have one standard for one and not the other.
Why not? It’s not a binary thing – taking drugs or not. There are aggravating factors such as how much, how long for, forcing others to do your bidding, not admitting to it, bullying and suing others for trying to tell the truth, etc, etc.
71mph on a motorway and 60 mph outside a school gate is the same offence, no?