It’s because it’s using an iconic name of the past,I don’t think they are getting upset it just seems kinda weird that they would waste the possible marketing advantages of its heritage on something that it’s forebear wasn’t.
Bet you any amount of money Ford have done their research re marketing and they reckon its a goer.
Lets put the capri as a name in perspective shall we.
I was born in 84. The capri name lasted 2more years in production. By the time i was aware of cars lets say aged 12 the capri was effectively gone, what was left was the occasional glimps of a shitheap.
So i turn 40 this year it’s pretty safe to say anyone under my age doesn’t have much of a nostalgia to feed the desire for a true capri. people slightly say 10 years older than me will remember family having them. People 20 years older may even have driven one either clapped out earlier model or at least a second hand later model, we’re at 60 already and we are only just getting to people who will have the capri firmly in their memories, one on every street etc. As a name its only slightly more relevant than a mustang to the uk buyers.
Marketing to old fogies is probably not high on their agenda…
But look what is selling well… Teslas and Polestars…