I wouldn’t call MTBing the new golf, but as ever, there are some enthusiasts who drop proper cash on their hobby. They may not be the fastest, fittest or most skilled but who cares? From experience they tend to be the plumber, builder, roofer etc who owns his t5 for his business, buys in his LBS and doesn’t take himself seriously. In fact, I’ve ridden with a bunch of brummie lads recently who actively took the piss out if themselves for this “all the gear” thing of loving their bling.
Fair play to them – I’d sooner spend time with fun loving guys who have a laugh and spend on their hobby of mountain biking (thus supporting the industry as a whole) than some grumpy inverse snob who carries all the bad baggage of that miserable “cyclist” culture with it’s stupid rules and hierarchies.