Mcvities.

Ann summer’s and Durex

Singular for steel hardtails.
Shimano for gears & brakes.
Lezyne for pumps.

Tunocks. Enough said really.

Aldi
Decathlon
Simply Local

Paramo for jackets and 5.10 for shoe sole rubber. I will buy stuff from others but those are the defaults.

Selle SMP for saddles

Specialized for clipless shoes (road and mtb) and winter gloves
5:10 for flats
Shimano clipless pedals (road and MTB)
SRAM mtb gears
Shimano road gears
Maxxis MTB tyres
Hope lights
TLD protective gear/summer
Rapha for bibs and warm road riding kit
McDonald’s for pre ride food
KFC for post ride food

Hope for nearly everything.
Wellgo for their £10 alloy pedals. I even enjoy stripping them to repack the loose bearings with fresh grease.

Exposure lights
Shimano brakes, gears, pedals and shoes.
Cotic
Paramo

Actively avoid anything American where I can due to Trump and the attitude some of their law makers have to LGBT rights.

Is your boycott having an effect?

Schwalbe
Surly for c/rings
Hope for hubs, Headsets & BBs
On-One for SS cogs
KMC for chains
Sturmey-Archer for 3 speeds and drum brakes.
SDG for saddles
Avid for brakes, but TRP are supplanting them for new purchases
Middleburn
MKS pedals

There’s plenty other good brands and I’ll use them, but those on my list are products I can trust.

Probably more significant would be an avoid list.

I’d start that with Crank Bros…

Shimano gears (except chains, SRAM or KMC on that front)
Charge Spoon saddles (for MTB/commute)
Decathlon base layers
Specialized helmets
Specialized or 5.10 shoes

Clothing is based on fit/value, saddles for obvious subjective reasons, Shimano stuff on the basis that it just keeps working (except the chains, which are made of cheese and, until recently, didn’t have a split link)

Syntace. But second hand.

WTB for MTB tyres and saddles
Schwalbe Durano road tyres
Rapha bibs, merino baselayers and sportwool road jerseys
Exposure lights
Lake winter boots
Hope hubs
Wainwright for post ride rehydration (Viramin W)
Anything else…whatever.

No wonder I’m skint.

Shimano, especially gears, cranks and BB’s.

7mesh for clothing, it’s just incredible. The fit, quality and performance is simply second to none and their customer service having dealt with them directly is exemplary. Wish they did gloves and more though!!

Giro for shoes & lids, great fit & value and they seems to last super well. Also used them for years going back to when I bought a zen.

Stan’s for rims & sealant. Rims are ace. Light strong and so, so easy to setup tubeless.

Exposure lights. Only recently started using these but have been blown away. Awesome performance and again the customer service is ace.

Chromag bars & stems. For little other reason than they look the dogs, but to be far the cutlass carbon bars are awesome. Precise but forgiving and the shape is perfect.

ergon saddles
middleburn cranks
endless ss cogs
Jones and stooge framesets
Exposure lights
everything else is down to what works best for whichever bike i’m building

Giant
Garmin
Giro
Shimano (although I have gone to the eTap dark side for TT)
Lindt

Not slavishly loyal to any brands really, but it’s hard to see past Rock Shox forks for price/performance/reliability.

And Dakine bags and clothing have impressed me v much.

Decathlon.
FIAT.
Carradice.
Gore.
Surly.
Mavic.
Specialized.
Vans.
Brasher/Berghaus for boots.
Kask – lids.
Giro – shoes.
Shimano.
Rizla.
Rega.
Marantz.
Tannoy.
Vimto.
Hollands.

things that I have repurchased based on previous good experience

Giant Bikes
Shimano Groupsets
Castelli Gabba/perfetto
Fabric saddle
Lizard Skin tape
Howies bib tights
Rapha Core bib shorts
Schwalbe tyres
Deda Zero bars/stem

Heinz tomato ketchup.

Cheaper versions just taste cheap.