You pays far too much money.. in bordeaux 😉
Again the process in bordeaux is fine Im sure, but take for example Sancerre – 3 soil types, 2 hills, 4 aspects but just ONE AOC that everyone falls over themselves for in Waitrose where the chances are that theyre going to buy an inferior wine to the genuine quality sancerres.
There is only the domaine name to give guidance on quality, and for that you have to have tested and recalled domaine names in the whole AOC to be able to reliably pick wine, where as some more detail on the label as to location, or terroir would be helpful.
But of course, that’s not the french way. Make a market and milk it 😉