I’ve been running Facebook Ads since the start of this year with some decent success. I’m advertising a series of books sold exclusively on Amazon. There’s a new book to add to the series, and ideally, I want to be able to target people who have clicked on one of my previous or existing FB ads.
Normally with this, you’d have data from your website using a FB Pixel for retargeting, but selling only on Amazon, that isn’t an option. I’ve been through FB Ads trying to find a way to do this but drawing a blank. Does anyone know if this is possible? I can’t find a way to find/export/use data from existing clickers to target them specifically.
The only workaround I can think of would be one for the future in which a click sent someone to our own website before Amazon so we could install a Pixel and get data that way. But I’m not super keen on putting an extra step in the buying process – sending straight to the Amazon product page seems (to me) more likely to convert into sales.
Any ideas or thoughts are welcome 🙂
