Clever logo… (well I thought so anyway)

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Unevolved Brand #[/url] by imjustcreative[/url], on Flickr

Who’s this then?

Logos, brands and marketing mean much less and are much less effective than those in the industry claim
So, where’s your evidence for this?

I can guve you evidence from astrologers and psychics who can “prove” how they will improve your wealth and health etc if you just spend some money with them. I assume you will accept that on face value?
Obviously someone in marketing is not going to say no it is a waste of money everything we do is BS. I think it is reasonable to suggest it is not as effective as they would claim – not saying ineffective*. Lacking research [ as does the implied counter claim that it works] anecdotally I would ask why they reduce advertising and marketing when the economy goes belly up rather than increase it to maintain sales. Seems even business agrees tbh.

* i would say it is good for brand recognition – making you aware a product exists or selling something the products itself does not have like say prestige like say rapha or most sports ware. It has to be backed up by a good product though people will eventually stop buying drinks or tops if they taste awful or the tops fall apart quickly etc.
Some folk will avoid buying and blatantly labelled clothes item for example so it cannot work on everyone.

Google.

I think what TJ is trying to say is that he is soooo clever he isn’t influenced by marketing and braynding cos his brain is too strong.

Yeah, it’s all well and good to say ‘pah, my brain is too strong to be influenced by braynding’, but to dismiss braynding as ‘unimportant’, which you seemed to do early on in this thread is just cobbly bobblers no I’m sorry it is.

Branding has bin used in Human society to communicate ideas since the year dot. From tribal colours, religious symbolism, right through to Meerkats and that irritating Intel jingle. So, it can easily be argued that it’s inherent within our Human Nature to create ‘braynds’, as they help us identify with each other, codes of social organisation, social groups, and the products we consume.

What bike do you ride Jeremy? Why did you choose it? What components are on it, and why did you choose them?

Why do you have your hair in the particular style it is in? Why do you shave? Why do you dress in a particular manner?

It’s all about communicating things in a visual manner. We grow up fluent in certain forms of visual communication.

You know what; you should be truly grateful you have the gift of sight, and can enjoy the visual world in which you live. Every day I am thankful for this.

And deep down you’re no different to the rest of us. It’s ok; admitting you are influenced by braynds like everyone else is ok, it won’t make you any less of a person you know.

So be’ave and stop upsetting folk will you. This cooduv bin such a wonderful thread, I’m sure Winegums intended it to be such. A bit of debate is ok, in fact we should discuss things, share ideas and that. But you’ve gone and twisted it all up TJ, spoilt it for everyone else.

You’ve ruined it TJ, you’ve ruined it.

Anyone bought a powerband yet? Why not impervious to their branding and marketing are we?

Well I know what a PowerBand is without resorting to Google – so the branding has clearly been pretty effective.
But I also reckon it’s a load of old crap and I wouldn’t buy one – so the marketing has been less good.

But I also reckon it’s a load of old crap and I wouldn’t buy one – so the marketing has been less good.

nothing to do with the product being crap then..?

Elfinsafety – Member

So be’ave and stop upsetting folk will you. This cooduv bin such a wonderful thread, I’m sure Winegums intended it to be such. A bit of debate is ok, in fact we should discuss things, share ideas and that. But you’ve gone and twisted it all up TJ, spoilt it for everyone else.

Well said Fred 🙂

Worst of all is the spoiling has seemingly been done for personal amusement, taking away any opportunity for sharing and growth….

That is the point GrahamS marketing cannot make you buy a crap product. It has an effect but it is not as powerful as we are led to believe.If it was you could market anything and sell it to anyone. Obviously some of us are , at least some of the time, unaffected by the marketing spiel as we still dismiss these claims
No amount of marketing will get you to buy as you know what the placebo effect is.

http://www.theshoppingchannel.com/%5B/url%5D
I guess not everyone has superhuman powers. I’m sure I buy things that you would consider to be crap and vice versa.

Junkyard – the people who spend big money on marketing look at their revenues before and after a campaign. That’s how they judge effectiveness. And yes there are other factors, but they are aware of those too typically. Many of these people are very clever indeed AND have devoted their careers to management, so it’s a bit daft for us to sit here and claim they know bugger all.

that the point marketing cannot make you buy a crap product

No, but it can affect your opinion as to what crap actually is. Quite a lot of companies do very well by selling what many would consider crap.

But please. Don’t confuse marketing spiel with branding.

jackthedog

As this is STW, I feel it is my duty to bring to this thread that which, despite it’s biblical length, has bizarrely been so far lacking. I will make huge and very tenuous pseudo intellectual leaps so as to involve both Thatcher and the Nazis. I think you’ll all agree, from whichever side of the fence you stand, that this is the correct thing to do at this juncture. So here goes:

fantastic.

I salute you in a non ironic manner.

Many of those doing astrology and offering psychic services are very bright AND have devoted their careers to this, so its a bit daft for us to sit here and claim they know bugger all.
I get your point and I am sur eyou can get mine. It is not as black and white as peole on either side seem to be suggesting.
I dont claim it has no effect I am claiming it is not as brilliant as marketing would have us believe and back on topic I dont think a logo alone and a great marketing campaign can make you sell a poor product.
If marketing worked for all we would all buy the same products [ and really shonky shoddy ones as well and you , graham and JY would be out to buy powerbands due to the successful campaigns and the claims made for the product. We are not so it is not universal effective.
Everyone can resist the power of this at times even if you recognise the logo or brand.

But please. Don’t confuse marketing spiel with branding.

i wont ,ok I might but so have many on here though I have only dipped in and not followed fully] but the two are interlinked.

But please. Don’t confuse marketing spiel with branding.

Not the only one to confuse the two on this thread.

It has amused me espeically all the folk making up stuff ” what I think TJ is saying is” read my posts – you will see what I am saying or ask for clarification if its not clear.

Jackthedog undertstands the point although he sees my qualified position as absolute, junkyard and crikey get it.

I do apologise if anyone got upset.

I was doing two things here espousing a veiwpoint and set of values that I hold and many of you have clearly never seen and poking the pretentious with s pointed stick.

Hilldoddger – there is a opportunity for sharing and growth here if people want to take it. gaining some understanding of a point of view that is foreign to them.

finally elf

What bike do you ride Jeremy?

my good bike is a 20 yr old raleigh titanium frame with a variety of second hand components bought as a frame only

Why did you choose it?

a friend I trust had it for sale and suggested it would suit me. they were right

What components are on it, and why did you choose them?

Rockshox fork – came with the insurance replacement bike.
Hope hoops – available secondhand from a friend, I like cartridge bearing wheels for rebuildability,
hope minis, bought secondhand – I like rebuildability.
Shimano octalink crank – available cheaply secondhand – appears a good deal for longevity,
front mech from my spares box,
xtr rear mech bought given to me as a one of a load of accident damaged ones I built one good mech from.
SBG saddle – bought new in a search for comfort – 3rd seat I tried on a personal recommendation.

Not much marketing there

I’ll say it again – this is a point of view that I believe in . Indeed its a keystone of my life I have followed for decades. I am aware its a foreign viewpoint to many but I am a little surprised at the vehemence of the rejection I got.

However I will confess to poking people with metaphorical sticks. Most seemed to take it in good part however if anyone got upset during this then please accept my apologies

junkyard and crikey get it.

only 65 posts to go

Where the f*** can I buy some eggs at this time of night?

Why did you see fit to mention the brands of your bike and it’s components?

Ha!

My case resteth M’Lud.

Take him down.

however if anyone got upset during thei then please accept my apologies

It’s too late Jeremy. It’s too late.

On here you’ve got yer Binners and yer Winegums and all sorts of other creative people, who are passionate about what they do, and it’s great to be able to come onto the forum and have discussions about stuff and share ideas and that. Like with the Architecture threads. every week my eyes are opened just a bit wider, I see stuff I din’t know about, and my conciousness is expanded a little bit more. I learn things, and really enjoy the whole process. I gain a true sense of joy from them, and hope others enjoy them too,.

When I read the title of this thread, I though ‘cool, a thread about logo design and stuff’. Sadly, it seems it’s become more a vehicle for your ego, and has just served to upset folk, and inspire antagonism and resentment.

And that’s mainly your fault TJ. So don’t try pretending you’re all apologetic and that you care, cos if you did, you wooduv stated your case, then left others to enjoy something they take pleasure from, and that makes them happy.

I’ve defended you many a time from people having a pop at you for no good reason TJ, but this time, I’m sorry but you deserve all the flak you get.

You need to step back and have a think about how your comments can affect people.

I tell you what, as an attempt to once and for all get this whole thread back to a happy place, why not post pics of your favourite logos/examples of braynds, and tell us why you like them? You don’t have to endorse the products or services, it can just simple be about the enjoyment of graphic design, colours, shapes, forms etc. Nice happy things.

I really like the Mothercare logo, because it symbolises caring, protection, making something safe, nurturing- Motherhood.

Simple, yet beautiful. I like the way the lower case letter m has bin used, sort of softens it somehow, makes it less authoritarian.

It has amused me espeically all the folk making up stuff ” what I think TJ is saying is” read my posts – you will see what I am saying or ask for clarification if its not clear.

I’ve recently quoted a whole bunch of your own posts right back at you. For clarification. And you ignored it.

As you always do when you run out of arguments.

Love it. Absolutely love it….

I have always had a sneaking admiration for TJ, not man love, just a liking for the way you conduct yourself on here. You come across as a human being, with flaws and faults, but your essential strength of character always shines through.

It gives me a great deal of pleasure to see one of the longest threads I recall be basically a repeating version of

‘It’s like this TJ’
‘No, it’s not’
‘It is like this TJ’
‘No really, it’s not’
‘It really is like this TJ’
‘No, sorry, but it’s not’

Chapeau fella, good health!

…and Elf, you’re just jealous because you along with a significant number of the great and good of the forum have been well and truly TeeJayed.

Why did you see fit to mention the brands of your bike and it’s components?

He didn’t. He doesn’t really own them.

TJ has already explicitly said he doesn’t own ANY branded products.

He is never wrong. So it must be you that is wrong.

No don’t encourage his egotistical nastiness please Crikey. Let’s be nice and share happy thoughts and ideas instead.

How about this signifier of childhood, too:

TJ has already explicitly said he doesn’t own ANY branded products.

I have not read this thread in full, nor shall I, but I call “LIAR, LIAR, PANTS ON FIRE” at TJ.

Trolls are a “branded” product and you have a collection of them.

Why did you see fit to mention the brands of your bike and it’s components?

on a thread about brands when you asked him what sort of bike he had …one can only guess at why he thought this was relevant.

happy now elfin 😉

No don’t encourage his extraordinary patience and grim determination in the face of egotistical nastiness please

FTFY

[Sigh…]

(Carries on in the folorn hope people might once again be nice and happy with one another…)

I’ve not read all the preceding stuff, but as some recognition of the fundamental brilliance with which you have been engaged, I suggest that, to take this thread up to the significant 1000 post mark, those of you who care so deeply should design a logo for the brand “TJ.”

elf – calm down, calm down.
Want a logo or two? some of my faves already posted.

GrahamS

TJ has already explicitly said he doesn’t own ANY branded products.
No I have not as you have repeatedly been told.

I suggest that, to take this thread up to the significant 1000 post mark, those of you who care so deeply should design a logo for the brand “TJ.”

Kind of like this?

Trolls you say CFH? Some of my best friends are trolls
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Trolls[/url] by TandemJeremy[/url], on Flickr

TJ
Branding does work on you. You have said you will buy red bull as you know that you quite like it. You can spot it in the shop because of the branding which is what branding is all about. its ment to make your company/product reconisable from others and at a distance. not all brands are trying to sell you stuff there are many charities who use branding and go to great lenghts to protect this such as WWF.

(Carries on in the folorn hope people might once again be nice and happy with one another…)

This would appear to be one of the better humoured threads I’ve seen, no name calling, no shouting down just simple debate. Boring, yet simple debate and nothing more.

elf – i am more than happy to see a logo as a nice picture that acts a shorthand for the word that is the name of the product. Want I wont accept is that it has meaning beyond this that the whole world understands. its just a picture to denote a product that is easily recognised hence on of the earliest and IMHO best is

The red triangle was used on the beer pumps in the days when most folk were illiterate so they knew which one to ask for. easily recognisable, nothing more than that. the epitome of a good logo

> TJ has already explicitly said he doesn’t own ANY branded products.

No I have not as you have repeatedly been told.

Right well this will be another one of those clarifications then TJ.
You previously said and I quote:

i don’t own branded goods.

So can you clarify what that actually means please?