Clever logo… (well I thought so anyway)

Im not reading all 19 pages, but get the gist.

Some might find John Bargh’s et al research interesting. I dabbled in some of this type of research in my previous career. There might not be conscious awareness, but people arent impervious to priming from their environment.

His findings include:

– giving someone a hot drink to hold, vs a cold one, results in the subject giving more positive, ‘warmer’ ratings to an ambiguous person described

– after completing a word search to find word relating to old age, vs neutral words, subjects were slower to walk down the corridor when leaving the lab

– after completing a word scramble game priming for ‘achievement’, participants performed better than controls on an intelligence test

Okay you’ve had well over an hour TJ and still not managed to answer my (restated) scenario, so let me expand on your dilemma as I see it.

I try to be pretty careful where I spend my money. Money is a pretty direct way of voting, so I do try to support local businesses and those with ethics, eco-credentials or working practises that I agree with. I often buy local produce and services, even when I could get exactly the same thing cheaper from a big superstore of a multi-national chain.

So I might still buy Coke, but I’d prefer to get it from my local family-owned Spar franchise than from the Tesco Megastore. I know the name of the local farm (Daniel Farm) and I select their eggs over Lyons and Happy Egg Co, even though all are free-range. The local bakery is in Rothbury, I buy their bread over Allinsons. etc etc

To make these decisions I need to be aware of brands.

If you are truly blind to branding and buy purely on the product/price then are you not in the rather strange position of being a committed “anti-consumerist” who happily supports multi-national giants while letting small businesses fail?

i.e. if brand is really not an influence on you then you should be as happy buying your Falafel & Chicken Wrap from McDonalds as from the Mom & Pop Organic Wholefood shop?

I suddenly really need to buy some eggs

Yeah – me too. Strange as I already have eggs in the fridge.

(bull = taurus = taurine)

Alternatively: taurine = taurus = bulls**t

I think I need a new fridge…

GrahamS

Your question is meaningless as I have told you

You continue to fail to appreciate the difference between the object and the brand.

To make those decision you need to be aware of the qualities of the objects concerned.

Where you get

happily supports multi-national giants while letting small businesses fail?

from is beyond me. There is no logical link

One of the inherent attributes of the OBJECT is its embedded energy / its transport miles / its ethical aspect. This is not a product of the branding but inherent in the object.

Rather than inventing weird scenarios to try to trip me up and strange logical leaps to try to disprove me just try to understand what I am saying

Egg-xellent debate.

TJ’s so smart he’s going for the anti-marketing market.

i hope bill hicks haunts you, re-arranges your furniture at night and stuff you crazy marketing genius.

jamiep – there is also lots of research about simple colour association too – putting people into differently coloured rooms and see how they react. All this stuff is the basis of what goes into the marketing/branding etc.

I need a large shot of caffine to help me stay awake on night shifts, decent coffee is unavailable, pro plus I don’t want to be seen taking pills, caffeine drinks are an easily available and palatable way of getting the caffine

I have just the thing to solve this problem…..

You can make your caffeine hit as strong as you like & save money.

And what name immediately springs to mind when you think of flasks….?
“Ooooh, it’s going to be cold out, dear. Don’t forget to fill the Vacuum Dewar Thermos”

From Wiki:

A vacuum flask, colloquially called a thermos after a genericized ubiquitous brand……………The vacuum flask was invented by Scottish physicist and chemist Sir James Dewar in 1892 and is sometimes referred to as a Dewar flask, or Dewar bottle, after its inventor. The first vacuum flasks for commercial use were made in 1904 when a German company, Thermos GmbH, was formed. Thermos, their trademark for their flasks, remains a registered trademark in some countries but was declared a genericized trademark in the U.S. in 1963 as it is colloquially synonymous with vacuum flasks in general.

Yeah, but TJ, how’s your egg situation?

TJ never does the Hoovering either.

TJ – do you associate red at Christmas, thanks to Santa?

That’s the ultimate branding.

and jingles…who would you immediately think of if you needed your windscreen replacing? You might not decide to use them but you probably had that jingle in your head

One of the inherent attributes of the OBJECT is its embedded energy

utter bollox – now who’s giving out the marketing schpiel LOL

bahahahaha….

20 pages?

This has gone beyond a yolk.

yeah… I’ve got egg on my face

it’s all down to well laid foundations

it’s all down to well laid foundations

Don’t be so clucking silly…

Yeah but instead of arguing with TJ or making boring crap jokes, why not post pics of yer fave logos and why you like them? That would be far more benficial to all, surely?

TJ is wrong. I say he is wrong, therefore he is. That’s the end of the matter. If he wants to continue arguing, let him. He’ll be on his own. Silly TJ.

Why some of you are idiots carry on arguing? If you know you’re right, then there’s no need to continue arguing, is there?

Right, logos:

Where is from, this one?

yer no fun today Elf.

Boring boring elf

Will it make the thousand?

Can’t believe I shelled out 30 minutes reading all this pony.

No one has come out of this whiter than white.

Will it make the thousand?

Not if you stop arguing.

racist!

Rusty Spanner – Member
Can’t believe I shelled out 30 minutes reading all this pony.

No has come out of this whiter than white.

Whiter than white, you say. I have just the thing

xiphon – Member
TJ – do you associate red at Christmas, thanks to Santa?

That’s the ultimate branding.

don’t you mean thanks to Coca Cola 😉

Elfinsafety – Member
Why some of you are idiots carry on arguing?

It’s not an argument, it’s random contradiction 😉

now we’ve had the edinbugher defence at last 😉

lets get back to the OP.

I quite like this cheeky one:

more here CLICk[/url]

hilldodger – Member

“Elfinsafety – Member
Why some of you are idiots carry on arguing? “

It’s not an argument, it’s random contradiction
No its not!

Sorry.

This has been quite a free ranging topic, I though I’d introduce a little controversy.

No need for verbal assault and battery.

Your question is meaningless as I have told you

I’ve now offered you three different versions of it? Can you not find meaning in any of them? I didn’t think it was that obtuse a question.

One of the inherent attributes of the OBJECT is its embedded energy / its transport miles / its ethical aspect. This is not a product of the branding but inherent in the object.

Okay. I don’t eat in McDonalds.

I have eaten in McDonalds in the past, but I found their food to be vile and tasteless.

When McDonalds produces a new burger, happy meal, wrap or whatever then I don’t rush in to try it. Instead I use my past experiences of the McDonalds BRAND to decide I shouldn’t bother with the new OBJECT.

My wife avoids Nestlé products on the basis of their dubious ethics in promoting baby milk.

She is making an ethical decision based on the BRAND. The particular OBJECT she wants (a delicious chocolatey Yorkie bar) is not related to this issue. The bar itself is not particularly unethical, the BRAND is.

Rather than inventing weird scenarios to try to trip me up and strange logical leaps to try to disprove me

Nothing weird or strange. I’m simply exposing the holes in your own logic. That’s how I debate.

just try to understand what I am saying

What you seem to be saying is that you are blind to brands and you therefore have no concept what a “tesco”, a “mcdonalds”, or a “nestle” might be, what their company ethics are, or indeed what they might sell.

And even if you did accidentally stumble on this information, it would have no influence on your buying decision. You’re just as happy to buy your “no-name low-calorie high-caffeine drink” from “the tescos” as your local shop – since only the OBJECT matters and the BRAND of the shop selling it is not relevant.

lego

Graham – again you just invent nonsense you claim I have said or you claim is a logical deduction.

Its clearly totally pointless to explain to you as you are unwilling to listen or to open your mind a tiny bit.

What you seem to be saying is that you are blind to brands and you therefore have no concept what a “tesco”, a “mcdonalds”, or a “nestle” might be, what their company ethics are, or indeed what they might sell.

🙄

thats just nonsense and I have not said that.

hilldodger – Member
xiphon – Member
TJ – do you associate red at Christmas, thanks to Santa?
That’s the ultimate branding.

don’t you mean thanks to Coca Cola

No, Santa. I know he’s red thanks to Coca Cola – he used to be green.

But when you think of red, you think of Santa – and when it they start showing the Santa + Coke adverts on TV/billboards, you then start to think of coke…

Another one – diamond engagement rings – another amazingly successful marketing campaign!

Oh the irony!

I’ve opened my mind as wide as it will go but I still can’t swallow this. 😯

Okay so you DO know what/who McDonalds are? You are aware of that BRAND, yes? You recognise the famous Golden Arches logo? You’ve seen them around town. Presumably you are aware of the basic history of the company (American, massively successful, cheap but nasty unhealthy food laced with extra sugar/salt, using direct marketing and even placement in schools to hook in kids at a young age).

How often do you eat there? There are bound to be some near you. They are everywhere.