Interesting point on the Coke Vs Pepsi thing. If i’d been asked that question in isolation, my answer would have been along the lines of the first sip or two (so as much as you’d try in a taste test) is immediately more satisfying when it’s Pepsi, but the fact it’s inherently sweeter makes it hard to drink a full can where as Coke (or me at least) I could keep going and going til my teeth fell out! Pretty strange eh!

TJ, got to say that for someone so worldly wise, you have a real problem with accepting things you don’t know or understand. I have some very deep and in depth knowledge on a few subjects (as I’m sure you do too), and I know very little about an awful lot. The stuff I accept I don’t know much about, well I’m always keen to learn from people with more knowledge on the subjects than me. You on the other hand always seem to ascertain that despite various expert opinions, you always know best!

I’ve read this whole thread through start to finish, much to the demise of the last 45 minutes of my life, and at no point does molgrips have a go at you or call you stupid. He points out several times what is quite obvious, that you don’t understand the topic despite your ascertations that you do. And we then also have the input from various industry specialists too!

Branding works. You may not like it, nor might I for that matter, but it does. It’s very powerful too, and is more than just a logo and a font, though they’re more powerful than you can imagine still! To keep arguing that your opinion is right, and the rest on this thread are wrong suggests 2 things to me. Either you’re just an attention seeking troll (but then I know people that have met you and they tell me you’re genuine), or you really are totally deluded and one of a kind!

And I really don’t think you’ll find many people on here disagreeing with me either… 😕

Tried that already…

Try again 🙂

Just punch any date and you’ll get a result.

Yep, exactly the same way, people tried reason and logic to explain brainwash TJ then too.

Interesting point on the Coke Vs Pepsi thing. If i’d been asked that question in isolation, my answer would have been along the lines of the first sip or two (so as much as you’d try in a taste test) is immediately more satisfying when it’s Pepsi, but the fact it’s inherently sweeter makes it hard to drink a full can where as Coke (or me at least) I could keep going and going til my teeth fell out! Pretty strange eh!

And how would you argue the benefits of Coca Cola sold in Spain against the Cola Cola sold in the UK? 😉

Cool! Still going. I was worried this would be locked by now.

TJ, is the writing below for a planet or a bar of chocolate?

And tell me whether you know the famous slogan of that company?

Thinking about this on the way home – in the UK the company that sells ice cream has a certain name, Walls. Can’t remember if it has an apostrophe or not. Anyway, I have been to numerous other countries where they aren’t called the same name, but have the same logo. I INSTANTLY know that I can get a certain type of ice cream from a shop that displays that sign…

Anyway, my dinner’s ready!

I think someone has hijacked TJ’s account. I normally see at least some side of his argument, but I’m struggling this time. I declare an imposter who must now be wetting him/herself seeing how this thread is spiralling into preposterousness.

Keep it up 😀

I know the answer to the Wall’s question for two reasons. I live in Spain and I know the person who introduced the product into Spain. 😀

Mmmm…quiche.

mboy – and as I keep trying to explain – its that it simply does not work anything like as well as people claim. Not that non of it works but that the importance is vastly overstated.

Tehre is also massive confusion from the marketeers beteen the inherent properties of an object and its branding and marketing – the two may be different and many folk just see straight thru that.

there is a huge reluctance for people to accept that there is a whole section of society for whom branding and marketing is a huge turn off and often a negative force.

Mmmm…quiche.

mmmm… spoons

And how would you argue the benefits of Coca Cola sold in Spain against the Cola Cola sold in the UK?

Been more than 10 years since I went to Spain, can’t remember what it tastes like in Spain!

But I do know that soft drink manufacturers have slightly different recipes to suit different markets, based on years of effective Market research and tailoring the product to suit specific audiences though!

i saw this and it made me think of tj’s approach to the thread

As I said before, so many people have to believe in this shit with such great passion because if ‘the man in the street’ caught on the whole charade would come a crashing down.

It’s related to the idea that price is jeff all to do with how much it costs to actually produce something, and has, instead, become some odd definition of the ‘worth’ of something…

Oh, and Rapha would go bust in about 10 seconds flat…

mboy – and as I keep trying to explain – its that it simply does not work anything like as well as people claim. Not that non of it works but that the importance is vastly overstated.

EXACTLY the f*****g point TJ… It is way more effective than you give it credit for! It doesn’t work on you perhaps, or you’re being delusional, but you’re in a small minority. You’re kidding yourself you really are, otherwise why would they bother? Just open your mind for one minute, just try to see the argument from the other side. In truth, I’m a bit more like you for the most part, I tend to buy on price and specification (or taste if it comes to food) and am not all that fussed by branding, but I know I’m not normal. For a whole lot of people, branding makes a big difference, I’ve seen the evidence too…

there is a huge reluctance for people to accept that there is a whole section of society for whom branding and marketing is a huge turn off and often a negative force.

Not at all, cos for the mostpart, I am one of them too. But as said above I know I’m in the minority…

But things aren’t so simple, I’d be grateful if Tandem could give me his simplistic view on the Betamax vs VHS story too.
That’s easy, Betamax was the superior format in terms of quality….oh….hang on….

Actually (IIRC) Furguson licenced the VHS format whereas Sony didn’t with Betamax. So Ferguson made money selling the licence and got a huge Market share through deeper Market penetration. I don’t think that example had much to do with branding, moreso marketing policies.

IF SOMEBODY DOESN?T GIVE ME SOME FU**ING EGGS NOW, I’M GOING ON A GODDAMMUTHAFUCKINRAMPAGE, WHERETHEFUC*CANIBUYTHESEFUGGINGEGGS?

mboy – you don’t buy into branding but you think its still more efective than I do ? Thats just a matter of opinion and I know that the vast majority of people I know do not buy things because of what they are called (branded as / marketed as) but because of what they are.

Whether this is a majority or a minority across the population I don’t know and haven’t claimed to know (since being pulled up on sloppy language by druidh)but I do know it is a significant section of society and that the the marketeers on here ( with the exception latterly of molgrips) simply don’t get this at all. they are unable to understand that there is another viewpoint on this.

as for all the bullshine about fonts – really – many many people simply wil lnot see this at all – this font means worthy, this one cool – thats just bobbins. People do not notivce that – its a code only known to some.

I was told early on that this was proven – I asked for the proof and none was forthcoming

Actually (IIRC) Furguson licenced the VHS format whereas Sony didn’t with Betamax. So Ferguson made money selling the licence and got a huge Market share through deeper Market penetration. I don’t think that example had much to do with branding, moreso marketing policies.

Exactly and I think it was JVC who had the VHS licence, but not important, as an objection to Tandem it demonstrates that there is more to commercial success than simple marketing, or marketing as he sees it.

I was told early on that this was proven – I asked for the proof and none was forthcoming

Maybe they have used the special spidey bullshine filters. 😛

So…erm, what does the word in my last post represent? A planet or a bar of chocolate…? And the tag line? Any idea…? After all, it is just a font.

And the Wall’s logo means I can recognise their product in any country they are sold in, over other competitors. I don’t need to know the name, just recognise the logo.

Frigo!

And the Wall’s logo means I can recognise their product in any country they are sold in, over other competitors. I don’t need to know the name, just recognise the logo.

Yup – thats waht a logo is for – we did that a while back. However the logo does not have any other inherent message which is what some people were claiming – all it does is provide a visual clue as to the product same as a name

10 pages and still going strong. This subject has certainly got eggs, and could run and run.

OH YEAH?

¡Bastid!

I’m getting bored now Jamie. maybe someone else will take a shot.

That horse is not fixing that jeep, though is it?

This is just attention seeking by Teej.
I say

¡Coño! I’m just talking finance on a horse and a f****ng Jeep! My American Express is going to get hummered. 😥

That pasty looks lush….

Having worked in the industry for nearly 20 years I feel I’m pretty knowledgeable on the subject. Branding is part of your life on every level, whether you realise it or not. Good branding works without you even realising it, this is why large blue chip companies spend a fortune on it.

Some people on here need to accept they can learn a thing or two…

NO- THIS ONE IS BETTER

Sorry but I havent read the whole thread but I would like to add my point worthless or not. I work for a firm who manufacture hot and cold snack food delivery vehicles during a recent trial with M&S they ran our vehicle along side a competitors for 6 months. Our approach when designing the vehicle was to make the products easily accesable and on view as much as possible. They have alternated the vans week about using the same sales person, stock and route and found our van turnsover is £900+ per day. Our competitors only does £500. This tells them and us people buy with their eyes. What looks attractive sells. Things as silly as being able to see the top 50mm of a bottle of juice as apposed to just 30mm meant they sold 4 times the amount. Also M&S have the largest daily turnover of any of our 500+ customers and over 2000 vans and lastly the spend per head average is over £5. Branding sells.

Yup – thats waht a logo is for – we did that a while back. However the logo does not have any other inherent message which is what some people were claiming – all it does is provide a visual clue as to the product same as a name

You are still confusing ‘logo’ with ‘brand’.

M6TTF – Member
Good branding works without you even realising it, this is why large blue chip companies spend a fortune on it.

Some people on here need to accept they can learn a thing or two.

^This. Designs or concepts that seem the simplest are usually the hardest to realise.

[don’t get me wrong, I loathe the pushing of needless consumption, but I’d be a fool to claim I know more about business than, say, mr Red Bull by purporting that visual brand marketing doesn’t work very well]

Also M&S have the largest daily turnover of any of our 500+ customers and over 2000 vans and lastly the spend per head average is over £5. Branding sells.

I also used to make cheese for M&S and Asda(s), quality sells too. 😉

Having worked in the industry for nearly 20 years I feel I’m pretty knowledgeable on the subject. Branding is part of your life on every level, whether you realise it or not. Good branding works without you even realising it, this is why large blue chip companies spend a fortune on it.

brand recognition does work but apart from niche stuff how can it work to sell stuff? Yes I know many car brands but if I even buy a new car I wont just look at the logos /branding and then pick a car from them within my budget.
No offence but obviously someone within the industry will tell us it works in the same way a psychic and an astrologer will tell you why it works. You are not going to say tbh it makes no difference but can I have your business please.

Serious question what % extra business do [would you say/guess] a good logo make a company?
look at the Olympics does the branding mean it will be a good games, a great games, would we not notice it was happening without the logos?