I thought his job was to lead the Labour Party “for the many, not for the few” etc etc.
Right, and that party’s primary aim is to get into government yes, like all major political parties in an FPTP system.
Winning elections is part of that job, but winning for the sake of winning with no vision as to what the winning is for, is most certainly not what it’s supposed to be about.
As has been said – governments do lots and lots of things, but voters don’t understand them all. Voters mostly vote on sentiment not rational analysis. So you need to appeal to voters, but be vague on the details so that you can do what you actually want or need to without being seen to have lied. The slogans are vague so that you can read into them what you want to read.
Grumpy remainers on here seem to think that Starmer should be their hero and bring us back into the EU the day after election. And whilst I would love nothing more than that, it just isn’t going to happen. So the grumpy remainers now assume that Starmer has somehow become a Brexiteer. I am absolutely sure he hasn’t – any more than you all have – but he’s positioning the party so that it can do the subtle things needed to bring us gradually closer without destroying the big lead he’s been gifted.
We’ve got a couple of years now and I’m sure that during that time, they will respond to changing opinion, and I’m sure they’re primed ready to do that when it’s deemed appropriate. After all, Brexit is clearly a Tory thing so the less favourable it becomes the more they will try to highlight that and create distance from it.
It’s just a slogan, not a manifesto. You’re assuming that ‘make Brexit work’ means ‘we love Brexit’ but it can just as easily mean ‘we’ll get as close to the EU as possible without rejoining’.