I guess a way to define our Ad Free offering is ‘No 3rd party delivered display ads’. But again, that means nothing to most people I bet. Like, what is a 2nd party ad if we have 1st party and 3rd party stuff?
There are no 2nd party ads. The 2nd party is the user.
‘Fewer ads’ doesn’t really sell it from a marketing pov. And we DO have to market ourselves.
I’m very sympathetic to you, and appreciate I’m still just a freeloader (I’m struggling with the sign up process as I can’t get the embedded Google Pay to work and I can’t find my bloody wallet to input the details manually – give me a couple of hours), but…isn’t “fewer ads” the simplest way of describing what membership gets you here?