I had a stint in a carpet contractors warehouse covering for a pal on leave. Eye opening is the word I will use.
Most of the branded carpets are chinese imports cheap glass fibre filaments spun thin to be “stain free” stick to supertex or try go direct to a supplier. The mark ups are crazy wed order in 35x5m rolls approx cost to us about 3.45 psm sell on for 11 or even 13 psm plus fitting and plates grippers etc.
The best way to a good lasting carpet is the best underlay money can buy and a cheaper carpet. Most people skimp on underlay and spend a bomb on carpet and it feels shite underfoot and wears out from underside out.
Floorwise 12 the best IMO cloud 9 lost quality as during my time there the company actually stopped stocking it and kept duralay and floorwise.