On a serious note, the answer is that many fragrance molecules are fatiguing to the nose so after a while your sense of smell becomes dull, which is called temporary anosmia. The worst mistake you can make is to go and reapply the fragrance during the evening because you interfere with the evolution of topnote-middle-backnote and you overwhelm your fellow diners.
Some people are even anosmic to certain molecules in the same way that some people are colour-blind.
In addition, they have to get to the nose, so there are only so many molecular receptor shapes available.
I recommend you read The Emperor of Scent by Chandler Burr. It’s about the maverick perfumer Luca Turin who believes we actually perceive odour molecules not by their shape but by their atomic vibration. In another later book Turin proves his theory, claiming that he knows how to make a non-discolouring vanilla molecule (the holy grail of the industry) but so far nobody has been sufficiently convinced to want to build a pilot plant and make the molecule.