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The North Face have...
 

[Closed] The North Face have really lost the plot...

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I see a lot of people out shopping or in the pub wearing arcteryx. Quite often the clothes are filthy from constant and heavy use

No denying it’s good gear, it’s just sodding expensive over here, like a lot of American stuff is, the UK price being a direct pound/dollar comparison, rather than a conversion, $350 translates to £350, rather than £259, which is what the current exchange rate gives.
If Arc’teryx gear was cheaper, on a par with Rab, say, I’m sure more people would wear it.


 
Posted : 29/12/2017 9:52 pm
 LAT
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Yes, £/$ conversion is always suspect. Without being a bore, the UK price does include the VAT while the US or Canadian price won't.

I was just looking for the uk price of the Atom AR jacket (I was looking at one yesterday), but couldn't find one to compare.


 
Posted : 29/12/2017 10:16 pm
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Without being a bore, the UK price does include the VAT while the US or Canadian price won't.

Yeah but sales tax is what, 3% ish, whereas here VAT is 20%.


 
Posted : 29/12/2017 10:28 pm
 LAT
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5% in YT (IT is a whopping 12% in BC), but that is the point I was trying to making regarding the price. Coming from a town where outdoor clothing was primarily worn socially it always makes me happy to see people in gear that has been through the ringer.

On the whole, Canada isn't a cheap place to live and it is almost impossible to get Canadian Cheddar! Amusingly, if I wanted a Bird frame, and I do, it would cost me as much as buying a Transition or a Santa Cruz.

I'm off for a ride!


 
Posted : 29/12/2017 11:06 pm
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Weren't people saying the same thing about North Face stuff in the 1990s?

I seem to remember swerving their stuff because they were getting a bit like Timberland.

Still wear my 1990s karrimor fleece and mountain equipment goretex jacket regularly. The colours have kind of come back in now.


 
Posted : 29/12/2017 11:27 pm
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DrJ - Member
Who is the bigger fashion victim - someone who buys an item because of the label, regardless of intended usage, or someone who declines to buy a item because of the label, regardless of it being suitable for the intended usage

I think it's more of a trust issue.

A switch in focus to fashion raises doubts as to whether what you are looking at is truly suitable for outdoor use.

Honest labelling would sort it though. Call the fashionista stuff something like Urban Adventurer or somesuch.

You'll not appreciate discovering you've bought the wrong item on a mountain top in sleet and wind....


 
Posted : 30/12/2017 9:53 am
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If Arc’teryx gear was cheaper, on a par with Rab, say, I’m sure more people would wear it.

It’s always heavily discounted somewhere though. I’ve got a fair bit and never paid more than 50% RRP.


 
Posted : 30/12/2017 10:04 am
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And on the subject of outdoors gear generally, I'd say it's never been better for consumers in terms of availability of decent technical garments at affordable prices.

Well OK, maybe just before the Brexit vote...


 
Posted : 30/12/2017 10:15 am
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I have a feeling the real issue is the original TNF consumer demographic not wanting to share their aspirational brand with people that they don’t aspire to be.


 
Posted : 30/12/2017 10:29 am
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Jottnar are based in Cardiff, good kit, cheaper than much of the better known gear.

Their top-end waterproof jacket retails for £495. Am I missing something?


 
Posted : 30/12/2017 10:47 am
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A switch in focus to fashion raises doubts as to whether what you are looking at is truly suitable for outdoor use.

Can't you tell by the specs and looking at the gear?

Most manufacturers make everyday stuff and hardcore stuff. Quite rightly so.


 
Posted : 30/12/2017 11:07 am
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Weren't people saying the same thing about North Face stuff in the 1990s?

I bought their Expedition system Jacket and sallopettes in the 90s and got a good 10+ years hard work out of it doing all my ML / MIC courses / training. Awesome kit. Spent weeks in the Cairngorms using it day in day out in winter. Very 90s colours mind....

Me on the left....

[url= https://farm9.staticflickr.com/8532/8453596549_d26f2b65b8_z.jp g" target="_blank">https://farm9.staticflickr.com/8532/8453596549_d26f2b65b8_z.jp g"/> [/img][/url][url= https://flic.kr/p/dT1TJD ]Myself and Ian MacNab on Aonach Mor[/url] by [url= https://www.flickr.com/photos/brf/ ]Ben Freeman[/url], on Flickr


 
Posted : 30/12/2017 11:49 am
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I'd be far happier to buy outdoors gear that ain't covered in logo.


 
Posted : 30/12/2017 12:57 pm
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molgrips - Member
'A switch in focus to fashion raises doubts as to whether what you are looking at is truly suitable for outdoor use.'
Can't you tell by the specs and looking at the gear?

I could make an informed guess by doing that and still get it wrong. It's the hidden details where the shortcuts are usually made. Hence it's an issue of trust.

It's bit like the way some manufacturers used to do a specced down model for the big box stores, eg lower spec BB, cables etc. Not obvious to the unwary. Look how quickly some decent bike brands became regarded as little better than BSOs.


 
Posted : 30/12/2017 3:07 pm
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I could make an informed guess by doing that and still get it wrong. It's the hidden details where the shortcuts are usually made. Hence it's an issue of trust.

Not sure why creating a leisure clothing range implies that corners are being cut in the serious range?


 
Posted : 30/12/2017 3:38 pm
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I have a feeling the real issue is the original TNF consumer demographic not wanting to share their aspirational brand with people that they don’t aspire to be.

There’s a lot of truth in that!
[b]Their top-end waterproof[/b] jacket retails for £495. Am I missing something?

I’ll bet an equivalent Arc’teryx would be a couple of hundred quid more.


 
Posted : 30/12/2017 8:54 pm
 Drac
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I'd be far happier to buy outdoors gear that ain't covered in logo.

You’re in luck as most just have one small logo.


 
Posted : 30/12/2017 9:25 pm
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I'd be far happier to buy outdoors gear that ain't covered in logo.

Like TNF then:

[img] https://images.thenorthface.com/is/image/TheNorthFaceEU/2TVI_44A_hero?$638x745$ [/img]

Most of their proper outdoor gear seems to have the same small chest logo. Got any examples?


 
Posted : 30/12/2017 9:30 pm
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This thread came to mind yesterday when I was skiing at Lake Louise. The temperature varied with -23C at the base and -32C at the top. With windchill that was below -40C. Every employee (liftie, instructor, ski patrol) wearing TNF kit. Now I'm sure there is a commercial agreement in there somewhere but I'm also sure that at that temperature it's not just fashion wear.


 
Posted : 31/12/2017 12:07 am
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Now I'm sure there is a commercial agreement in there somewhere but I'm also sure that at that temperature it's not just fashion wear

Yeah - there's a commercial agreement in place and the clothing frequently remains the property of the ski hill company: Staff aren't really allowed to deviate from the designated uniform (although some allowance is occasionally made for trousers)

RCR staff used to be Helly Hanson for lifties, tech crew and instructors with the Pro Patrol wearing Arc'Teryx, but I think everyone is on Helly Hanson now.

I guess since RCR/Charlie Locke sold and re-aquired Lake Louise a couple of years ago they've now done a 'gold partner' deal with TNF.

But you're right - it isn't 'fashion wear', but then it isn't necessarily always the first choice of the people who are wearing it either.

Same situation when someone is a 'brand ambassador' or sponsored by a tyre company etc .


 
Posted : 31/12/2017 12:54 pm
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Yeah - there's a commercial agreement in place

But the question is wether or not the staff were comfortable and happy with their clothes.


 
Posted : 31/12/2017 12:56 pm
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But the question is wether or not the staff were comfortable and happy with their clothes.

With windchill below -40C you are going to be cold pretty much whatever you are wearing ...

A friend of mine used be a TNF brand ambassador - he always rated their Summit Series kit quite highly. The top end technical clothing is developed and tweaked with feedback from the brand ambassadors.

However the lifties on the ski hill will often be wearing the 'hand-me-downs' from the previous season ...


 
Posted : 31/12/2017 1:20 pm
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I always think Peter Storm might sell a lot more if it didn't have that logo on it !

Probably Karrimor could drop the label as well nowadays...


 
Posted : 31/12/2017 1:50 pm
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FYI, if you work for TNF you get 50% discount on everything and also Timberland and Van's.


 
Posted : 31/12/2017 2:28 pm
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I’ll bet an equivalent Arc’teryx would be a couple of hundred quid more.

Alpha SV is pretty much the equivalent. £600 rrp and I’ll bet I could get a better discount on that than I could on the jottnar direct sales model.

Neither are cheap, stop pretending the jottnar stuff is.


 
Posted : 31/12/2017 2:44 pm
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I just went riding in my TNF Apex jacket which is brilliant and has lasted many years. But then any stretch light softshell jacket would be the same I guess.

I thing the fabric manufacturers deserve a lot more credit than the clothing manufacturers TBH.


 
Posted : 31/12/2017 4:40 pm
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I thing the fabric manufacturers deserve a lot more credit than the clothing manufacturers TBH

Well to be fair I bought a Gore One GTX jacket last year and both the fabric, manufacturing and attention to detail is pretty impressive! 8)


 
Posted : 31/12/2017 6:02 pm
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he always rated their Summit Series kit quite highly

Deservedly so, it is very good kit. Branding is also pretty subtle. My Summit Series GTX-pro shell is one of the best GTX shells I've owned (and I've got through a fair few over the last 25 years).

[url= https://farm6.staticflickr.com/5529/30157180435_19fd81d2f7_z.jp g" target="_blank">https://farm6.staticflickr.com/5529/30157180435_19fd81d2f7_z.jp g"/> [/img][/url][url= https://flic.kr/p/MWTr5P ]IMG_0570[/url] by [url= https://www.flickr.com/photos/brf/ ]Ben Freeman[/url], on Flickr


 
Posted : 31/12/2017 6:05 pm
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I’ll bet an equivalent Arc’teryx would be a couple of hundred quid more.

About a hundred quid more for an Alpha SV, but I'm not sure that makes Jottnar stuff 'cheaper than much of the better known gear' it just makes it pretty much as expensive as other premium outdoor brands. Not that it matters much, I can't afford either of them :-/


 
Posted : 31/12/2017 7:17 pm
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I'd be far happier to buy outdoors gear that ain't covered in logo.

You’re in luck as most just have one small logo.

Most of their proper outdoor gear seems to have the same small chest logo.

No, TNF are not the worst for over-logoing, I'd prefer their jackets without the branding however.


 
Posted : 31/12/2017 7:20 pm
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I’ll bet an equivalent Arc’teryx would be a couple of hundred quid more.

All the premium brands seem around the same price points these days. Luckily you can get most of them half price on Sports Pursuit. I wouldn't pay £600 for a GTX shell.


 
Posted : 31/12/2017 7:36 pm
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Neither are cheap, stop pretending the jottnar stuff is.

The top end stuff is waaaay beyond anything I have a need for or could ever afford anyway, I’m looking at jackets like the Fenrir, which was £200, but I have noticed has gone up £70, the nearest equivalent I’d seen by Rab was nearly £100 more, others were about £160 more. I do agree though that once you get up to the highly technical gear for conditions like a large chunk of the US and Canada are undergoing at the mo’, then prices are inevitably going to be high.
How many people genuinely need a £700-1000 jacket for an average British winter, though...?


 
Posted : 01/01/2018 11:48 am
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Still don't know that you 'need' a £1000 jacket for very cold conditions tbh. Insulation is cheap like I said. And normal goretex works better in very cold weather than it does here.

What's the actual difference between a £1000 jacket and a £300 one?


 
Posted : 01/01/2018 12:56 pm
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If it's substantially sub zero you don't need GTX at all, a Pertex shelled down jacket is a better bet - it will breath better and keep the wind out.


 
Posted : 01/01/2018 1:04 pm
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30+ years ago when I was sailing and skippering offshore and ocean in a professional capacity, one of the go to brands for weatherproof attire was Musto. I bit the big one and bought myself their Ocean jacket and bottoms for an eye watering £400, or thereabouts - it was a long time ago - and they lasted for the next 8 or so years with pretty much everyday use. I didn't care about the logo, as a professional wearer with daily use, I cared more about their effectiveness.

I dare say that if I were sailing full time now, my approach would be the same.


 
Posted : 01/01/2018 1:38 pm
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[img] [/img]

Outfit of choice on the grime scene 😆


 
Posted : 02/01/2018 10:15 am
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What's the actual difference between a £1000 jacket and a £300 one?

Depends on the jacket. High spec fabrics and components like zips etc, more R&D, esoteric manufacturing techniques, in the case of Arc'teryx, sometimes Canadian rather than far eastern manufacture, smaller production runs with decreased economies of scale. You're effectively buying a sort of limited edition.

Is it worth it? In most cases, not really. If you were off on some extreme, super-alpine mission in appropriate conditions then yes, arguably, but for the vast majority of us, not really, particularly if you assume that a £300 shell should be pretty good to start off with.

My experience of Arc'teryx is the top-end stuff is seriously durable too, but again, for most users, that's probably not a big factor. I doubt most non-professional hill-users genuinely wear out much kit.


 
Posted : 02/01/2018 10:55 am
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If you were off on some extreme, super-alpine mission in appropriate conditions then yes, arguably,

I'd be interested to know exactly what real actual difference there is in alpine conditions.

I suspect not a fat lot. Out of your list I'd imagine you are paying the most for non-far eastern manufacturing and brand name. You might be able to move a bit more comfortably in a more heavily designed jacket, but a £400 jacket should be pretty good at that too.


 
Posted : 02/01/2018 11:04 am
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molgrips - Member

Still don't know that you 'need' a £1000 jacket for very cold conditions tbh. Insulation is cheap like I said. And normal goretex works better in very cold weather than it does here.

What's the actual difference between a £1000 jacket and a £300 one?

To put this in perspective someone who doesn't know anything about bikes might ask 'What's the actual difference between a £1000 bike and a £3000 one'? As we know the differences will seem pretty subtle/unimportant to someone who is ignorant of bikes (the cheapest suspension fork and chainset do exactly the same job as ones that cost x20, [b]if[/b] you don't know what you are looking at). I usually try and explain it by using the analogy of a Ferrari Vs a Ford fiesta. Both will get you to the shops, but the Ferrari will do much more and is built to go much faster, should you want to. Just because you are ignorant of the differences doesn't mean there aren't any.

As with everything else though, diminishing returns and all that.


 
Posted : 02/01/2018 11:28 am
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[quote=wallop ]
Outfit of choice on the grime scene

Aye, just saw that ad pop up on my instagram too.


 
Posted : 02/01/2018 11:29 am
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I thought only BBC New reporters wore TNF stuff... doing the 10 o'clock live report from somewhere cold-ish?

Much more of a quechua man myself.
I "aspire" to even pay their prices most times! 🙂


 
Posted : 02/01/2018 11:30 am
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What's the actual difference between a £1000 jacket and a £300 one?

Very little if anything. They'll both be using GTX-pro fabric from the same mill, so fabric will perform the same. Market segmentation / branding accounts for the £700 difference...


 
Posted : 02/01/2018 11:40 am
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I suspect not a fat lot. Out of your list I'd imagine you are paying the most for non-far eastern manufacturing and brand name. You might be able to move a bit more comfortably in a more heavily designed jacket, but a £400 jacket should be pretty good at that too.

It's quite hard to find a £1,000 technical shell jacket - I'm not even sure one exists, link? The most expensive Arc'teryx shell is £600, so the real world difference in cost you're talking about is arguably £300 and most top end waterproofs are around £350-£400 for Gore-Tex Pro. Second, £300 is still a shedload of money for a waterproof shell jacket, so you'd expect it to be bloody good, so...

For most of us, a more relevant question would be how does a £400 waterproof shell compare to a £150 one.

It's like any other manufactured good. You tend to get diminishing returns as the price rises. What extra benefit do you get from a £100,000 sports car compared to a £40,000 one?

I'm not arguing that it's worth shelling out huge amounts for a very expensive jacket, I'm just trying to explain why top-end jackets cost more. If you want an extreme example, ME used to produce a £600-ish shel, some £200 of which was the cost of the insane waterproof zips. You may not believe it, but mad spec Velcro or 3D flexible zippers or bespoke versions of Gore-Tex wth ultra abrasion-resistant face fabrics do cost more than lower spec equivalents.


 
Posted : 02/01/2018 11:43 am
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High end expensive kit is well worth the money if you're using it for what it was designed for i.e. Alpine, Himalayan climbing.


 
Posted : 02/01/2018 12:53 pm
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I'd be interested to know exactly what real actual difference there is in alpine conditions.

From my perspective it's things like attention to detail and using different technical fabrics for different areas depending on intended use:

For example:
Harder wearing fabrics in areas such as shoulders and waist where a heavy backpack can rub
Harness compatability
Breathability/venting
Hoods & cuffs
Lightweight materials if weight is relevant.
Well thoughtout pockets

It's quite hard to find a £1,000 technical shell jacket - I'm not even sure one exists, link? The most expensive Arc'teryx shell is £600

^^^ exactly ... not sure where this idea that top end technical jackets retail @£1000 came from ...

I bought an Arc'teryx Sabre Jacket 9 years ago. It's too heavy & bulky for splitboard touring but it has survived multiple mini-seasons featuring numerous close encounters with tree branches, ice, rocks, & burred snowboard edges etc and pretty much every type of weather from high alpine to mud and ice 'commando exits' - and it's still going strong as I will be wearing again this season as I head off to Canada again.

This is the reason I buy the higher end jackets as previous to the Sabre I was buying a new £200ish snowboard jacket almost every season - as they would end up falling apart.


 
Posted : 02/01/2018 1:38 pm
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