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Morally you were wrong and I suspect, going by the start of your post, you know it.
It's not your land , you have no right to be there. End of story.
Unfortunately legislation screws tha land owner and as a result of stupid over charging you will get away with it.
One nice idea that I saw once was a similar notice but instead of demanding a silly amount the landowner suggested quite nicely a donation to charity. I know of one person who took it on the chin and di just that. I'd love to here of some one trying that to a more demanding parking company.
Tecso's in Oban does exactly that. £70 if you exceed 3 hours, but goes to whichever is their charity that year.
I don't see the problem, if a company provides parking spaces and they are not full/overflowing, for people to use it for other shops nearby, especially if it's out of hours for the shop in question. Up here most parking places seem to be free, those that aren't are the ones in city centres and are specific parking locations not for shops. Seems to work fine up here, you don't seem to get shops over-run with people parking for other locations costing them a fortune in lost revenue.