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[url= http://www.victorinox.com/content/fragrances/category/6 ]Swiss Army Knife flavour perfume.[/url]
Who can beat that?
Not really a surprise, in fact a natural progression from their current product line.
"SWISS ARMY FRAGRANCES"? What do the Swiss Army smell like?
Not really a surprise, in fact a natural progression from their current product line.
Are you seeing a link I'm missing?! Knives. Perfume.
Are you seeing a link I'm missing?! Knives. Perfume.
Knives, gifty stuff (ie, those utility credit cards), already got the right distribution channels in place - airport departure lounge shops etc...
There's no logical leap from knives to perfume, but look at their entire range and where they sell it, their image etc. and it begins to fall into place.
Now I don't know whether I want a new penknife any more. (Which is what I was looking at when I saw they make perfume by the way)
I would guess that knife sales aren't expected to do brilliantly. The Leatherman & Gerber type things have more features, and at the same time, knives are becoming more and more unacceptable.
What do the Swiss Army smell like?
nothing at all
completely neutral