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are we nearly at 500 yet?
I'm trying TJ. As are you 😉
How can a friends recommendation be marketing? -its a ridiculous proposition to suggest it is
It's interesting you find it ridiculous, I'll be sure to tell Sid
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How can a friends recommendation be marketing? -its a ridiculous proposition to suggest it is
Ok, you're a smart fells, try to think of an answer to that question.
nedrapier - Memberjust adept that for some of us what something is is far more important that what is is branded as and the we understand the difference
Can do, as long as you accept that branding contributes to many [lesser, if you like] people's decisions.
Ill accept "some" and wouldn't use "lesser"
And that you can't speak for your subconscious
Oooh - a whole new subject - subconscious? What do you mean by that 🙂
How can a friends recommendation be marketing? -its a ridiculous proposition to suggest it is
It's called creatng brand advocates, TJ. Very important in todays peer-to-peer networking society.
binners - MemberI'm trying TJ. As are you
Post of the thread
A whole new subject! 😀
That's what the whole thing's been about!
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nedrapier - MemberHow can a friends recommendation be marketing? -its a ridiculous proposition to suggest it is
It's called creatng brand advocates, TJ. Very important in todays peer-to-peer networking society.
OMG - a superb piece of spoofing yourself. I bow to your mastery.
😀
nedrapier - MemberA whole new subject!
That's what the whole thing's been about!
define subconcious then. what do you mean by it.
again yes. Marketing can exploit word of mouth. i dont think STW spent much to virally market this site to TJ , nor do I think every time someone recommends something it is a result of marketing or part of a viral campaign. Clearly if you use a poor product [ apple aside - should reel some on with that one ] all the marketing in the world wont work if the phone breaks or is not good to use.Yes marketing, and distributed by word of mouth.
I prefer sram over shimano for shifters as I prefer the clunky positive feel. There you go have some viral marketing for free. Can I bill them for my work now?
Again I accept marketing works to some degree particularly for recognition but you still need a good product or gullible customers buying an idea such as rapha. all the marketing in the world wont sell a drink if people think it tastes bad.
RE: spoofing. really not at all. I have friends who do this for a living. One who's very into it. Do you know about the Tom Sawyer effect?
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all the marketing in the world wont sell a drink if people think it tastes bad.
No, but the marketing is to get them to try it. Then if it meets with success, the marketing is to keep it in their conciousness.
Can I bill them for my work now?
Well, that's the thing about viral / advocate marketing, the donkey work is free
so they say
Five undred! We made it TJ. ets ceebrate. But what with? Hmmmmmmmmm......
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OMG - a superb piece of spoofing yourself. I bow to your mastery.
So, you don't believe in brand advocates either
Ned - well it was a fantastic parody.
Tom Sawyer effect - not heard of it
*googles*
[url= http://tomsawyereffect.wordpress.com/an-introduction-to-tom-sawyer/whats-in-the-name/ ]Tom sawyer effect[/url]
Interesting stuff and it was going so well until I read this
The Tom Sawyer Effect seeks to re-create this process online – identifying and engaging the relevant influencers in an area, using them to help catalyse experiences that benefit the group as a whole…
and by subconscious, I mean all the instinctive, millisecond, by mililsecond decisions you make without being aware of it. Which cubicle do you go to in the toilets? Which end of the urinal, door or wall? front or back of the bus? left or right cheek when you go to kiss someone? Coke or Pepsi? Daz or Bold?
These aren't things you spend a lot of time thinking about, if any at all, and part of the branding exercise is get behind your conscious to make you predisposed to buying something, just because you have a degree of familiarity and comfort about what you're getting.
So when you go into the newsagents, see all the drinks, clock the cans of Coke and think "Yes, that's what I fancy!" without really weighing up the pros and cons of each drink.
But now that you know what it is, you think it might have got you sometime?
Charlie - I believe in plain English and clear communication not gobbledegook / jargon that tries to sound like it means something
It's good stuff. Is it the long words confusing you? 🙂
Charlie - I believe in plain English and clear communication not gobbledegook / jargon that tries to sound like it means something
Sure, but no one actually asked you about that.
You can give it some plain English term if you like, but we're all talking about the same thing
Tom sayer effect - not that I can think of.
Ned - thats not any description of subcinciious I would recognise.
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TJ, ,bear in mind that he's trying to create a brand in the eyes of winky creative types (my words not his), you're not his target audience here, although you might be indirectly sometime...
Tom sayer effect - not that I can think of.
Brand advocates? Fanboys? Fashion?
binners - MemberFive undred! We made it TJ. ets ceebrate. But what with? Hmmmmmmmmm....
I'd like to thank everyone without whom this would not have been possible.
Binners for his support in times of need, Ned for his biting satire, charlie for being the gift that keeps on giving........
Really don't think so Charlie - not since I was a kid anyway.
Oh I see it was all an elaborate hoax! How novel! I've never come across this before!
TJ, we're crossing, but: What?
We make decisions for various reasons, some of those reasons are in our conscious mind, some aren't.
What more is there to get?
CharlieMungusYou can give it some plain English term if you like, but we're all talking about the same thing
~can you really - go on then.
here's one of my favourite "now I see it" logos, the german eagle:
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Ned =- that stuff is a whole 'nother debate and "subconscious" is not the word I would use to describe it, Subconscious has a meaning in psychoanalysis and in a load of other related places - which is why I asked you to define what you mean 'cos I thought you mean Freuds version of subconcious. What you describe would be unconcious decision making to me.
You can give it some plain English term if you like, but we're all talking about the same thing[b]~can you really - go on then[/b]
you seem to have confused You with Me, here.
Really don't think so Charlie - not since I was a kid anyway
I think I can believe that you really don't think you are influenced by marketing at all. The irony is that this as well as you ignorance of some basic marketing techniques allows highlights a great irony in that your stance throughout this thread has been that you are so aware of marketing and its influence that it does not affect you, whilst in reality you seem to be less aware of it than the average citizen. Most of us know that we are being bombarded with sales material all the time. It helps us to be a bit discerning when making choices. You are seem to be unaware of this, unable to see it when it is happening and therefore falling hook, line and sinker for it, consuming whilst being utterly convinced that you do so with a great deal of autonomy and free will. The Man 1 - TJ 0
Edit - crossed posts.
So, went to bed, and woke up to 500+ posts. Wondered just how STW could be so into logos, then realised TediumJeremy had been moaning. So the 500+ posts of nothing wasn't such a surprise....
fair enough, I bow to your superior knowledge of the definitions. substitute "subconscious" for "unconscious" in my previous posts.
