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Sorry if this has been done before but why would a company put out an advert like that where out of the 6 different riders shown only 1 of them is wearing a helmet, admittedly one is wearing a porkpie hat to protect himself!
I understand that in Europe they may have a different take on the whole "helmets are a good thing" debate and can understand that not everyone agrees that cyclists should always wear a helmet but come on this is an international company. I'd have thought they would have given it a bit more thought?
A helmet thread. Woot.
Maybe it's aimed at normal people, not STWers?
They did it to annoy [i]you[/i].
Fortunately that amuses me, so it's swings and roundabouts. 😉
Most people don't want to stick something on their head that makes them look like a mushroom, or the end of a gentleman's relief organ.
Helmets hinder bike sales.
Smart eBikes are too expensive.