It's spreading
 

It's spreading

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 Bazz
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https://www.fieldmag.com/articles/salomon-gravel-running-guide

 

Just when I thought I had all the running shoes I needed, turns out I'll be needing some new gravel ones🙄


 
Posted : 03/12/2025 8:27 pm
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Oh GTFO. "Gravel" my arse - it's called running, some on trails, some on roads. The second half of that article is actually pretty perceptive and gets to the nub of it: "gravel" is a lifestyle thing, where 'running on trails and road' is seen as for outdoorsy types, gravel is open to all. 

They can FRO


 
Posted : 03/12/2025 8:46 pm
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Running is shit anyway


 
Posted : 03/12/2025 8:57 pm
chambord, fathomer, tomhoward and 3 people reacted
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No point getting wound up by how others describe activities.  It has zero effect on you unless you let it. Do what you want, call it what you like. It really doesn't matter.


 
Posted : 03/12/2025 9:03 pm
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Posted by: TheArtistFormerlyKnownAsSTR

Running is shit anyway

🤣

 


 
Posted : 03/12/2025 9:26 pm
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I’m a size 7 ,should I try a 9 to make the trails come alive?


 
Posted : 03/12/2025 9:27 pm
ThePinkster and nicko74 reacted
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Posted by: nicko74

it's called running, some on trails, some on roads

Been doing that for years, keeping in training for my refereeing (grass running, I presume). I thought that’s what trail shoes were designed for anyway. You’ve only got to look at the “gravel” uniform they sell to us cycling mugs to see why Salomon’s marketing dept have got on the case.


 
Posted : 03/12/2025 9:31 pm
nicko74 reacted
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But I just want flat barred (zero-drop wide-toe-box) hybrid shoes.


 
Posted : 03/12/2025 10:03 pm
nicko74 reacted
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Hmmm... so what's Wild Running?


 
Posted : 03/12/2025 10:31 pm
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This is very funny. At least with gravel riding, there was an argument for a new genre of bikes (which already existed). 

This is composed of 100% vibes.


 
Posted : 03/12/2025 10:41 pm
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I’m a size 7 ,should I try a 9 to make the trails come alive?

No, but running with your legs forced slightly further apart will revolutionise the sport.


 
Posted : 03/12/2025 10:54 pm
nicko74 reacted
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WTF is that person wearing wrapped around their head? I can't look at any promotional images now without thinking it has been farted out by AI. But I fear that might actually be real.


 
Posted : 04/12/2025 7:15 am
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so what's Wild Running?

When there is a hungry lion stalking you?   

Running is shit

Better than the other way round (but only marginally) 😉

Don't worry we'll have another new genre of bike along at any minute to take our mind off it.  


 
Posted : 04/12/2025 8:12 am
 kilo
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I’m a size 7 ,should I try a 9 to make the trails come alive?

 

No, size 7 trainer on left foot, size 9 on the right - mullet shoes ftw.


 
Posted : 04/12/2025 9:51 am
blaggers, ThePinkster, nicko74 and 1 people reacted
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Gravel? Pah. I've had a pair of downcountry speed crosses for years


 
Posted : 04/12/2025 10:04 am
 kilo
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My trainers are proper dh gnarrpoon shoes, I put them in the car, drive to the gym, mince around a bit nowhere near using the shoes to their ability, chat, get back in the car and drive home via a coffee shop.


 
Posted : 04/12/2025 10:25 am
crewlie reacted
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WTF is that person wearing wrapped around their head? I can't look at any promotional images now without thinking it has been farted out by AI. But I fear that might actually be real.

I think it's 

100% vibes.

Ie. You're probably right that it's AI. A head scarf s to shield them from the blazing summer sun.... maybe? Except it looks like a foggy damp late autumn morning, judging by grass and bushes. And the rope/twine wrapped around her, wtf is that?

It would drive me mad having all that crap wrapped around me while running.

I love the pullout quote on their web page: 

"The gravel consumer is a sports person but is also someone very creative and inspired by culture."

 The gravel consumer is 12 years old.


 
Posted : 04/12/2025 10:33 am
nicko74 reacted
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I hate everything in that article. But... my usual loop is half trail (rock scrambling, slippery mud surface, unkept farm track) and half road. My old Asic Nimbuses were amazing running shoes but did get torn by the gorse and were a bit lightweight for the rocky parts; my current Brooks Caldera are too aggressive in the tread outside the little toe, and behind the heel. 

I want a halfway house shoe, hoping Asics trail shoes might hit the spot; but if not, maybe I need... a gravel shoe?! 🤣 


 
Posted : 04/12/2025 10:53 am
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Posted by: sirromj

Except it looks like a foggy damp late autumn morning

It looks like a hideous, smog blighted, urban hellscape (with a hill on the edge), so she is probably wearing it as she can't breath. Which given they recently held a gravel event in Manila seems likely. 


 
Posted : 04/12/2025 11:02 am
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Posted by: nicko74

I want a halfway house shoe

ASICS Trabuco Max or Nike Pegasus Trail 5.


 
Posted : 04/12/2025 11:17 am
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Yeah, Trabuco's on my list. Would you happen to know if the sizing's the same as their road shoes (ie Nimbus)? I'm struggling to find a store to try one on...


 
Posted : 04/12/2025 11:28 am
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@nicko74, exactly the same as your Nimbus. I'm a 12 in both and they fit well.


 
Posted : 04/12/2025 11:36 am
nicko74 reacted
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“What’s cool is that you have these shoes that you can go do a run in and then grab a drink after and you don’t look like an idiot,”

Really?

My shoes would be the least of my worries about going for a drink straight after a run. I'm usually drenched in sweat wearing clingy thin polyester clothes.


 
Posted : 04/12/2025 11:54 am
nicko74 reacted
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https://www.bikeradar.com/news/strava-year-in-sport-2025

 

🤨


 
Posted : 04/12/2025 5:24 pm
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Posted by: robola

WTF is that person wearing wrapped around their head?

It's probably so they won't get embarrassed about being involved in such a BS marketing campaign?


 
Posted : 04/12/2025 8:33 pm
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^^ The same lady appears in the initial photo with the daft headwear and in the subsequent orange-coloured promo photo. You can match the tattoos on her arm. So she's presumably a paid model, or Salomon staff.

Anyway, after reading it, 'pretentious claptrap' were the words that came to mind.


 
Posted : 04/12/2025 8:42 pm
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Is it another sport for when you're

1. too unfit for road running (/road riding)

but also you

2. don't have the skills for fell running (/mountain biking) either.

But you do have some tats and an abundance of conceit so, yeah, you definitely need a new cool label


 
Posted : 04/12/2025 11:49 pm
nicko74 reacted
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Posted by: kilo

My trainers are proper dh gnarrpoon shoes, I put them in the car, drive to the gym, mince around a bit nowhere near using the shoes to their ability, chat, get back in the car and drive home via a coffee shop.

Did you get the optional car charger for them?

 


 
Posted : 05/12/2025 12:12 am
kilo reacted
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Posted by: sirromj

"The gravel consumer is a sports person but is also someone very creative and inspired by culture."

 The gravel consumer is 12 years old.

The gravel consumer is a Yorkshireman!

 


 
Posted : 05/12/2025 12:19 am
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What they're saying through marketing stuff is people are not so bothered by racing culture, tight lycra and performance data anymore. And tarmac is not where they feel comfortable (I hate running on tarmac, have always preferred XC/trail running when I get the occasional urge).

Gravel or whatever you want to call XC now is just a tag for a load of stuff related to getting away from the racer mentality. By the time it's put into a marketing deck it's full of waffle like that but it's simple.

It happened in bikes, same has happened in running. Bike companies still default to racing as main marketing effort but it's because it's easy and obvious, it's just one of of the things the bike industry does that seem stuck in the 90s. 


 
Posted : 05/12/2025 7:03 am
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seems marketing people in running are full of the same bullshit as the ones in cycling.


 
Posted : 05/12/2025 8:46 am
nicko74 reacted
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So, just running still, but edgier - odd fashion choices, all the tats and bands in their airpods you haven't even heard of yet.


 
Posted : 05/12/2025 10:14 am
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It basically boils down to the Rapha logic. "running is currently done by runners. How do we make it more attractive to non-runners - and charge those noobs a fortune?"


 
Posted : 05/12/2025 10:19 am