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So i notice the american advert on this british site and have a wee peek to see what they offer. For a bunch that start off on their homepage with "As cyclists, the crew at ICYCLES has a deep reverence for the environment. We sell only bike parts and bicycle products we believe in, that do not clutter our landfills, scar our planet, or needlessly impact the ecosystem. It is for this reason we do not sell aerosols or CO2 cartridges. We recycle, re-use, and request you do the same. If we all do our part, even if it is just picking up one piece of trash on a ride, we all benefit..."
anyhows.. to offer to send the stuff over the pond to us on a boat,plane or whatever.. how eco friendly is that?
Drop them a line to ask them what the philosophy behind their ad is - is it either
a) A genuine, but misled, concern for the environment, or
b) A cynical marketing crock of BS aimed at extracting punters money.
It would also be quite fun to ask them why they don't sell CO2 cartridges, and how they establish the environmental credentials of the products they do sell???
FWIW, I guess that they truly do revere the environment, but maybe just skipped a few of the details in their marketing hype...
This isn't limited to the US either - a UK bike shop was considering using eco servicing credentials to charge a premium for bike servicing that used eco-friendly products
someone i was speaking to earlier asked if it was in the google adverts. I thought "ahh, well i suppose theres all sorts of ads in that column" but i also thought that its still on the stw webpage.
I also thought what uk based shops might think after they have placed their ads themselves.. only to find ads right next to their own offering the same stuff but cheaper inc postage from the states. I tried picturing it from the other side,like a uk based shop putting a web ad on the homepage of the biggest american mountain biking website offering stuff posted to the u.s. that works out for less.
as for the u.k. distributors,what is your view on it?