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https://twitter.com/rich_energy/status/1151171631777234945?s=09
Why is there a picture of WS with Harold Steptoe in that tweet??
So what happens to the logo case?
Linky no worky
They've made 3 attempts at writing the same tweet. Ye gods.
#fail
Let's see if this one works...
https://twitter.com/rich_energy/status/1151174240894431234?s=09
Thomas Maher
@thomasmaheronf1
·
1h
Rich Energy has been renamed to 'Lightning Volt', as of a few minutes ago. I can't keep up with this insanity. No prizes for guessing what their new logo might be... #F1 #RichEnergy
Is the 3rd party Steptoe & Son?
i think it took all of about 5 seconds to set up a fake instagram account - its gold.. people are also already warning off VoltBikes as well 🙂 brilliant..
In the words of @Schwarzenegger he'll be back!
Err....I’ll be back
The 3rd party appears to be an insolvency company 😂
Crikey, is that Berni Ecclestone? Retirement clearly doesn’t suit him...
Crikey, is that Berni Ecclestone? Retirement clearly doesn’t suit him…
He is 89!
i think it took all of about 5 seconds to set up a fake instagram account...
Why do I find it impossible not to read that in Donald Trump's voice?
Does this mean that WS escapes all liability for this mess? Awesome work if so
Does this mean that WS escapes all liability for this mess?
Not quite. He was named as an individual on the court appers as well as Rich Energy et al. They will be repossessing that sweet ride he has parked outside his mansion.
The 3rd party appears to be an insolvency company 😂
Yeah, looking at the new director and BDG Group they seem to specialise in winding up companies. Part of their process is to immediately change the name, wonder why?
'We will acquire your company and you can resign and let us handle everything from that point on. Our team of lawyers, accountants and specialist negotiators will deal with everything, from preparing financial reports and negotiating with your creditors, to attending any necessary insolvency meetings.'
I noticed they dropped the reference to BDG Group in what's recorded with Companies House.
From BDG Group website:
Are you facing insolvency? Are all of your options exhausted? Are you resigned to your company going into administration? There is anther way! We have saved thousands of directors in the same predicament as you!
So, along with Whyte and Vin-X, another company joins in the Storey hunting. This one's got deep pockets...
https://twitter.com/rich_energy/status/1151717072126251009?s=19
How has Rich Energy infringed Red Bull's copyright?
I'm slowly coming round to thinking this is a giant performance art, and that all of this is just faked for likes...
To quote someone referring to when a flying Man Utd battered a flailing Ipswich town 9-0 in the premiership...
‘This is what happens when an unstoppable force meets the flimsiest of objects’
I guess RB aren’t happy about all the times they were referred to in tweets?
How has Rich Energy infringed Red Bull’s copyright?
Because anyone who’s followed Rich Energy on Twitter has read bull?
How has Rich Energy infringed Red Bull’s copyright?
I wonder if the #betterthanredbull is comparative advertising, and using a trademark with claims that can't really be backed up.
https://www.asa.org.uk/news/a-quick-guide-to-comparative-advertising.html
And that's just the UK - various jurisdictions have different rules about it.
Get it while you still can lol
Some of the reviews are genius:
I will never buy this again. Takes like urin and they copied stag head logo from whyte bikes UK
This brew of sugary shite makes me go Whyte
12 June 2019
I bought a slab of this stuff thinking it would make me drive my Corsa as fast as one of those bloke off the F1 but it turns out I'd have made better progress pedalling my proudly British made bike around my ornamental lake. Thanks for nothing Rich.
Everyone haas to try this drink!
16 July 2019
Verified Purchase
I'm not going to write a huge storey about this product. Tastes like most other leading energy drinks but whyte not try it.
Initially attractive, but poor follow-through
30 July 2018
This promised so much - I thought Rich Energy would give me enough power that I could travel back to India, drive around in a fancy Mercedes powered car and beat Red Bull. Sadly, Rich Energy was full of artificial ingredients that left a bad taste in my mouth - which a cursory look at the details would have told me in advance. Instead we were headed straight to the scene of the accident. Fortunately I have many BWT Vida Water Filter Jug, White, 2.6 Litre to remove the bad taste.
Lack of performance
11 July 2019
So after 7 races I still wasn't as fast as RedBull, even Williams beat me. This isn't on, the target is to destroy RedBull. Because of this I need to leave now and throw all my toys out of our rich energy branded pram. I might try monster and it seems to work well for Mercedes.
This pic on Twitter made me smile!...
[IMG] 
[/IMG]
How has Rich Energy infringed Red Bull’s copyright?
I vaguely remember a 'Rich Energy Gives You Horns!' slogan, which seems familiar.
Seems more like a wealthy company joining in the fun and giving him an extra kick as he heads into oblivion. Cheap PR really.
I don't know how to Link to twitter but this is the sort of tweet that must be pissing Red Bull off.
Thousands of pubs, clubs ,hotels & casinos around the world tasting the difference with @rich_energy the UK's premium energy drink #richenergy #British #betterthanredbull #givesyouhorns #business #Competition pic.twitter.com/2PRml1t0Xw</p>— Rich Energy (@rich_energy) July 1, 2019
That lightning volt image had me chuckling
Because anyone who’s followed Rich Energy on Twitter has read bull?
I'd just like to formally recognise this excellent pun.
woah woah woah I take my eye off the thread for like 2 days and it all kicks off!
New logo. Same fruitloopery.
https://twitter.com/rich_energy/status/1151916147777970177?s=19
It's got to be an elaborate hoax or piece of performance art. Surely.
I hadn't even spotted the new logo!
Ooh, fun!
There's 106 miles to Libel City, he’s got a full tank of gas, half a can of unbuyable palpitation piss, it's dark out, and he’s wearing a tramp’s beard.
My Butterkist shares have gone through the roof!
There’s 106 miles to Libel City, he’s got a full tank of gas, half a can of unbuyable palpitation piss, it’s dark out, and he’s wearing a tramp’s beard.
*APPLAUSE*
'professor helmet', nice 👍
Is this just an elaborate ploy by the Russians to make Trump's tweets look considered and we'll though out and get him elected again?????
So, in summary then, William Storey is our new ambassador to the United States?
Are there now 2 distinct companies, Lightning Volt and Rich Energy? Because it thought Rich Energy were re-named LV after WS was removed as CEO, but if this is the case, what is the twitter account for RE, and who's controlling it as they clearly support WS and are behaving in way that suggests RE are "still a thing" - im confused..
There are two companies, Rich Energy Racing, who say they are in the business of 'Other sports activities' and Lightning Volt (was Rich Energy), which is the drinks business. Red Bull have a similar approach, the drinks business and the racing business, that run the F1 team etc. Guess Storey had similar plans, and is still active director of the Racing bit.
Note the company name doesn't need to be the same as the product - I'd imagine the drink will still be called Rich Energy so that won't change.
And yes, it does give the impression Storey is still tweeting - but perhaps that was a style LV are now continuing with??
Rich Energy Racing, who say they are in the business of ‘Other sports activities’ and Lightning Volt (was Rich Energy), which is the drinks business.
Not exactly...
"Lightning Volt" is the old Rich Energy, sold by Storey to BDG Group whose business apparently consists of winding up bankrupt companies (for a commission) and taking the heat off their previous owners.
"Rich Energy Racing" is Storey's new vehicle to carry on where he left off in the belief that he's now off the hook.
“Rich Energy Racing” is Storey’s new vehicle to carry on where he left off in the belief that he’s now off the hook.
If that's the case, though, what about the Haas sponsorship (which is LV). Being wound up too I guess.
Hold on, RER has been around since 2017, so surely still forms part of the "Rich Energy group" Also, as RE twitter account is still all about drinks, as is the website, how is it that the twitter account is still operating as RE and not LV, or at least under the control as LV as the twitter account would have formed part of the intellectual property of RE (now LV)...
oooh me head..
Also, as RE twitter account is still all about drinks, as is the website, how is it that the twitter account is still operating as RE and not LV,
Because Storey has the password to it...
LV is just an empty husk at this point. Presumably what he's hoping is that Haas etc who dealt with the old RE are left biting on thin air while he carries on with world domination. (There's another case in progress with a wine investment firm Vin-X who are suing old RE about an un-repaid loan and some shares.)
However in the logo case he was named as a defendant personally (not just through the company) so Whyte certainly *can* keep going after him for that.
It is strange, usually using a firm like BDG Group means you can distance yourself as much as poss from the old firm and product, minimise the bad rep of a failing company. Here he's taken the product and all the PR nonsense with him?
Is this the real life? Is this just fantasy?
https://twitter.com/AuralEntropy/status/1151853380459012099?s=19
Caught in a brand swipe? No escape from TM IP!
Magnifico!
Is this the real life? Is this just fantasy?
Caught in a lawsuit, no escape from a bankruptcy.
Edit: oh, I see I’m not first with a next line. Bah.
Caught in a brand swipe? No escape from TM IP!
Open your eyes: Look for logos you'd like to steaaaaaaaalllll....
I'm just a beardy boy, i need no sympathy
Because I’m easy come, easy go, some say I must’ve been high to steal a logo
Everyone has a lawsuit set aside for me
For meeeeee
For MEEEEEEEEEEEE
I see a little online picture of a can
Scaramouche, scaramouche, can you find a can? Damn, no!
Stags heads and lightning, IP's not frightening
“can you find a can? Damn, no!“
Take a bow sir 😀
Talk about kicking Rich Energy when they’re down…
…down, deeper and down.
“can you find a can? Damn, no!“
Take a bow sir
Perchy is going to shit a brick when he sees someone that wasn't him came up with that!
No stock in all over the world?
He's back. As someone said, he seems to think he's managed to move the product to a new company with the same name. Noticed a new Rich Energy Limited appeared on Companies House a couple of days ago. The old Rich Energy operations mgr is named as director?
https://twitter.com/rich_energy/status/1152647842768535554
God that man is an utter twunt no?
So here Rich Energy undergoes a name change on 16th July to Lightning Volt Ltd
https://beta.companieshouse.gov.uk/company/09791667
And a new entity named Rich Energy incorporated on Friday 19th July. Mental.
When will this car-crash air on Netflix then ?
When will this car-crash air on Netflix then ?
I was just thinking it would make a good spinoff series from Succession - one of the idiot children (or maybe cousin Greg) decides to leave the family nest and do their own thing so they start a bike company making the sickest bikes known to mankind, plus some tee-shirts and a tattoo parlour, then an energy drink company and motorsports sponsorship. All goes well until dad steps in and cuts off the funding, at which point angry customers want their bikes and the other companies whose IP they ripped off sue them, etc.
When will this car-crash air on Netflix then ?
Well, Drive To Survive is next year they say. They are filming this season 🙂
I think that it's safe to say that Mr Storey is a complete and utter weapon, I strongly suspect that the unraveling saga of ****tery has more in store for us.
At what point does the impending Whyte payment / asset owed, the multiple other folk in the background of Rich Energy / Haas manage to wrestle off the man his Twitter account?
I think that is the sum all of his worth.
That, or it still is performance art...
It’s just a Jordan in a wig distracting us from Sick!’s crimes.
Eddie Jordan has previous syrup related form.
The hair/beard is interesting. It's a part of his identity in such a way that removing it would render him largely anonymous.
Deliberate? Who knows.
Great summary of it all posted on Pinkbike:
https://www.pinkbike.com/news/whyte-bikes-vs-rich-energy-what-happened-next.html
I think Whyte should start an energy drink brand
https://www.alibaba.com/product-detail/Custom-your-own-private-label-brand_50041315397.html?spm=a2700.7724857.normalList.166.4ca373d6K6dCSb
Anyone want to split an order of cheap energy drinks? Impressive discount if you order 5000 tonnes.
The hair/beard is interesting. It’s a part of his identity in such a way that removing it would render him largely anonymous.
Leaving the hair constant but swapping his daily environment for a piss-stained sleeping bag in a subway would also mean he'd blend in perfectly and unnoticeably.
Both of these alternatives seem like broadly plausible future scenarios, to be honest 🙂
Great summary of it all posted on Pinkbike:
https://www.pinkbike.com/news/whyte-bikes-vs-rich-energy-what-happened-next.html:
That was a great read!
For some reason I’m thinking...
I think Whyte should start an energy drink brand
Say RE actually send Whyte the product or empty cans, are Whyte allowed to sell it and make money from it?
Even canned water sent to the 3rd world would be super.
The bit I don't understand: can someone explain to me how Storey got the initial sponsorship money to pay Haus the first installment (must be a few million?) or the money to make a supposedly credible 30m offer for Force India - based upon the fact he seems to have no money? Was he bullsh*tting investors, or trying to scam F1 teams? Or both?
can someone explain to me how Storey got the initial sponsorship money
He has a mate who made a fortune selling pictures of naked ladies.
https://en.wikipedia.org/wiki/David_Sullivan_(businessman)
Thought this was interesting, not the first time there's been a bike company/energy drink issue with logos.