Picking a name for your new bike model must be tricky. Perhaps it needs to convey what your bike is for, or how you want the rider to feel. Maybe you want it to be funny, or memorable? But will it work across the world, and in multiple languages? And has some bright spark already claimed it as a trademark?
One for the quiver?
Here’s a quiz to see how many names you can match to the brand – and a few we made up.
More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments.
