The “Be Excellent” Reminder Device.

It’s more than just a watch.

I recently visited Elliot Brown watches down in my old stomping ground of Purbeck, Dorset. They had organised an adventure weekend for their ambassadors, and it all sounded like jolly good times were had by all, in what is very much “Famous Five” country.

Gem from EB noticed I didn’t wear a watch so lent me a secret prototype that we can’t talk about yet. It felt very odd to be wearing a watch again after leaving my last watch in the glove box of an old VW camper some 25 years ago. It felt large, and weighty… certainly heavier than no watch. But it did feel and look good to have something so mechanically delightful on my arm.

The Elliot Brown ambassadors were a genuinely remarkable bunch. Off the scale turbo over achievers. Several had rowed across the Atlantic. A young woman raced cars. Exceptional rock climbers. Others had run mega ultra-events. Two guys who really stood out had flown themselves into Haiti and set about saving countless lives after an earthquake. They told me they were unsure what they were looking at on the ground as they came into land. Are those fallen down houses… “oh **** those are bodies, lots and lots of bodies”. And then there was me, the mouthy hippy, who sells stuff, and messes around on a bike. Well, at least I demonstrated there is a broad spectrum to athleticism.

We drank gin, brainstormed heavy stuff, created fire, butchered a deer, sat round the fire, jumped off cliffs into the sea, had a sing-a-long, and played Zorb British Bulldog. Top tip: before declaring “yeah, this will be fun” and getting into your zorb, take a moment and consider if your opponents are ex-Marines, pro rugby players, or tireless ultra-runners. I retired early, very early.

So, why am I telling you all this?

Well, you know what, having that EB watch on my wrist, whilst being surrounded by such remarkable people, encourages me to up my game. The ambassadors certainly knew how to have fun, I have never laughed so much, but boy do they know how to get serious shit done. The fond memories, great experience, the new friends, but also that Elliot Brown timepiece… it is pretty much impossible to not be inspired to do more and be excellent. That analogue piece of engineering on my wrist, it tells the time, but also tells me to not be a dick, avoid bogus, and to be excellent.

I have put my money down, and eagerly await my Singletrack Elliot Brown watch. If you want one, make a move, quickly. The order book closes on Friday 8^th October.

Update.

Right now we are just under the minimum order quantity, literally only a few watches out. So, if you did put your name down, it would be great if you could also put your money down. Some of the proceeds are going to charity, and some help Singletrack to keep pumping out the great content and good vibes. Sincerely… thank you.

Elliot Brown Singletrack Anniversary Watch

You have until midday on the 8th October 2021 to order one of these very special watches.

Learn more

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Charlie Hobbs

Merch & Marketing Manager at Singletrack

Grumpy, happy, hairy, overweight and awesome. I started riding offroad in 1978, and never stopped. I was once Charlie The Bikemonger, I invented orienBEERing, the Clunker Classic, and the Dorset Gravel Dash. I own the Bum Butter brand and I'm a co-owner of Dirt Dash Events. I also work at Singletrack, I have the self-appointed job title of "Overlord of the leftovers" and look after the merch shop, and marketing. Other interests include skateboards, surfboards, motorbikes, and cooking (I invented the Beefer Reefer).

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