A Statement From Our Publisher

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Recent events, reports, stories, rumours and debate have made us realise that the position of Singletrack and grit.cx in the current, evolving media market needs to be made very clear. What has sparked this chance to clear things up is the recent news item run by Bikebiz with the headline, ‘Singletrack to charge for branded bike vids’.

The debate is ongoing and the concept of a division between paid for content and journalism is one that is clearly subjective. The only thing that is clear is that the line between the two is anything but – It’s more a dirty smudge.

But there are a few things that are pretty definitive and can be described as lines we won’t cross, and so in the interests of clarity for all, here they are.

The decision to publish will be made by editorial staff and not sales/marketing staff. Even if there’s cash on the table, if it doesn’t pass the editorial newsworthy test we won’t publish it.

Anything that we do publish that we are paid or otherwise compensated for ie. Branded Content, will be labelled clearly as a sponsored story on the front page of the site or in the mag so that readers can make an educated choice about reading it or not.


  • Reviews are pure editorial content and are never subject to any kind of financial pressure to publish. What is reviewed is down to our Editorial team and whether they think it is of enough interest to our readership:
  • We will never ask for advertising to be booked before a product is reviewed.
  • We will never ask for any kind of payment or favour in return for awarding a product a ‘Recommended’ label.
  • We will never ask for any kind of payment or favour in return for a product being awarded a ‘Reader Award’ nomination.
  • Reviews are totally divorced from the sales process. Any company, no matter how big or how small is welcome to submit any product for consideration for review.
  • The decision to review will be made on merit by our Editorial team.

We may contact a company AFTER a review has been written to suggest that they may want to back up their review with advertising but the decision to publish any review will be a decision made by the editorial team and not the sales team. It’s easy to spot the ads that surround a positive review and fall into the trap of thinking the opinion expressed is linked to the ads bought. For Singletrack that link just does not exist. Reviews are sacrosanct! The day we let money influence what is written in a review is the day we give up all the integrity we’ve worked hard to build and maintain over the last 15 years.

We value and respect our readers – without you we would not be here. We also value and respect our advertisers for the exact same reason. It is only by being open and clear on the roles of each and their intrinsic place within our business that our integrity as a leading media source within the bike industry will continue to exist.

I’m pretty sure that the ongoing debate about the role of the specialist media in the modern publishing age will roll on for a long time to come but our fundamental principle remains today as it has always been – You may disagree with our opinions but you cannot buy them.

Mark Alker – Singletrack & grit.cx publisher



Mark Alker

Singletrack Publisher

What Mark doesn’t know about social media isn’t worth knowing and his ability to balance “The Stack” is bested only by his agility on a snowboard. Graphs are what gets his engine revving, at least they would if his car wasn’t electric, and data is what you’ll find him pouring over in the office. Mark enjoys good whisky, sci-fi and the latest Apple gadget, he is also the best boss in the world (Yes, he is paying me to write this).

Comments (36)

    Would expect no less. Keep it up.

    clarity is more often than not a good thing.

    “You may disagree with our opinions but you cannot buy them.”

    I like this colours nailed to the mast! That’s why I buy the magazine. Nice one Singletrack!

    Good one guys. I like to see integrity in publications and companies that I support. Paul.

    That’s why I subscribe, thanks Mark and team.

    Ahem Mark. This is why I only subscribe to ST and have given up looking at the others

    Here, here. Subscription as is only as intact as your integrity. Keep it up Mark.


    Keep up the great work.

    Phew….the title worried me but then i read it ,,,all credit

    Honesty and integrity are two very admirable attributes and one’s I also endeavour to live and work by. Respect.

    Well done guys, keep up the good work.

    Good stuff chaps. Happy to see ST taking the high road as usual.

    Nice work. God forbid you should make money out of this magazine business.. 😉

    Had to google sarcosanct 🙂 Keep up the good work

    Good standards to set.
    Do advertisers support their product even if it gets a so-so review? Do they see the review before their purchasing decision. Confident in their product.

    We don’t share copy before publication. That would be a nightmare. If Richard hears that a review is going well he may use that info to target an advertiser. That’s just sensible sales technique. But the opinion of the person writing the review is not influenced by any of that activity. That is our genuine intention and what we strive for.

    Like. Lots. And Lots. Integrity in the modern world is a rare and beautiful thing. Makes me all warm and cosy inside.

    Good to protect your integrity with a statement like this. Well done and thanks!

    As Mark says, companies don’t get to see copy before print. If a review isn’t going well, we’ll often contact them beforehand to make sure we’ve put it on the right way round and to clarify the intended use.

    ‘ere ‘ere! Well said!

    Excellent stuff and great to see such open honesty.

    And that’s why I subscribe to Singletrack.

    Nice one and well said.

    It is why I subscribe and will continue to do so!

    Many thanks for your candor and on going integrity!

    Well said – thanks Mark.

    As the others have said, this is one of the many reasons I have long subscribed to Singletrack & not the others. Up front & honest.
    Keep it up!

    Fair play to Singletrack for being honest, far more genuine than some of the other UK mags in production. Well done and keep up the good work! 🙂

    Well said that Man and keep up the GRAND work Chaps and Chappesses.

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